This episode briefly addresses the serious issue of human trafficking from a business leader's perspective. While the topic is grave, the episode's content is primarily promotional for StoryBrand's messaging services, offering little actionable insight for ecommerce operators looking to understand or combat human trafficking within their business operations. The focus is on clarifying marketing messages rather than concrete actions against this issue.
It's time for corporations, businesses, and consumers to wise up about how supply chains play a role in human trafficking around the world. While there are more slaves today than ever, Gary Haugen, CEO and founder of International Justice Mission, shares a game plan to stop it. In this critical interview, hear how IJM is partnering with giants like Walmart and Target to clean up supply chains so they don't facilitate human trafficking. You'll also hear how "story" is fueling those efforts. If you're a nonprofit or business owner, you don't want to miss it.