162. [BIZ BITE] What Promos Should I Run for Black Friday in my eCommerce Business?

eCommerce Badassery · September 8, 2022 · 3 min

Summary

This episode cuts through the noise of Black Friday and Cyber Monday promotion planning, offering a clear framework for e-commerce businesses to select the most effective discounts, bundles, and freebies. It guides merchants to make strategic decisions that boost sales without compromising profit margins or brand value during the crucial holiday season.

Key takeaways

• Don't get overwhelmed by promotion options; instead, utilize a structured approach to decide the best fit for your business based on profit margins and inventory.
• Strategically use product bundles to increase average order value (AOV) and efficiently move inventory rather than just offering simple discounts.
• Implement freebies or gifts with purchase to enhance perceived value and customer satisfaction, ensuring they align with your brand and product offerings.
• Plan your Black Friday promotions with an eye toward the entire holiday season, understanding how initial offers can be adapted or followed up with subsequent sales.
• Avoid common pitfalls like devaluing your brand or eroding profit margins by carefully calculating the impact of each promotional strategy before launch.

Themes

Topics covered

Episode description

Bundles and discounts and freebies, OH MY! When it comes to planning Holiday promotions in your eCommerce business, there are so many options and a lot of conflicting advice on the internet. It can be pretty overwhelming. Tune in to hear my recommendation for how to decide what promotions are best for your Black Friday + beyond promos. Episodes Mentioned 74. How to Promote Your Business for the Holiday Season http://ecommercebadassery.com/74 Links Mentioned Holiday Planning Guide + Content Prompts http://ecommercebadassery.com/holiday Read the Full Transcript http://ecommercebadassery.com/162 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about dtc strategy?

Don't get overwhelmed by promotion options; instead, utilize a structured approach to decide the best fit for your business based on profit margins and inventory.

What does this episode say about conversion & cro?

Strategically use product bundles to increase average order value (AOV) and efficiently move inventory rather than just offering simple discounts.

What does this episode say about product & merchandising?

Implement freebies or gifts with purchase to enhance perceived value and customer satisfaction, ensuring they align with your brand and product offerings.

What does this episode say about dtc strategy?

Plan your Black Friday promotions with an eye toward the entire holiday season, understanding how initial offers can be adapted or followed up with subsequent sales.

What does this episode say about dtc strategy?

Avoid common pitfalls like devaluing your brand or eroding profit margins by carefully calculating the impact of each promotional strategy before launch.

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