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16. Customer Reviews: Everything You Need to Know About Collecting & Leveraging Social Proof

eCommerce Badassery · July 14, 2020 · 22 min

Summary

This episode is a comprehensive guide for ecommerce businesses on leveraging customer reviews as crucial social proof. It details how to select the right review tools, optimize review collection to generate product and site reviews, and strategies for getting reviews to appear on Google to boost conversions and build trust.

Key takeaways

Themes

conversion & crobrand & contentorganic & seo

Topics covered

customer reviewssocial proofgoogle seller ratingsreview platformsuser-generated contentconversion rate optimization

Episode description

Over 90% of online shoppers read reviews before they make a purchasing decision. If you haven’t made collecting reviews a focus in your business, or you are just wondering how the hell to get your reviews to show up on Google… this is the episode for you. We’re diving deep into what types of reviews will be the most valuable for your business, the best tools to use, and how to figure out which one is best for YOU. Plus, we’ll review some best practices about collecting those reviews to make sure you get the best return on your efforts! What You’ll Learn: How to figure which review tool is the best for you and your business How to get your reviews to show up on Google Whether you should be collecting site reviews or product reviews for your business Grab Your Freebie! eCommerceBadassery.com/16 Platforms Mentioned in This Episode Shopify Product Reviews Stamped.io Yotpo.com Reviews.io Trustpilot.com Google Customer Reviews Links Mentioned in This Episode Statistics About the Importance of Reviews Google Seller Ratings + Customer Reviews Read the Full Shownotes http://ecommercebadassery.com/customer-reviews-for-ecommerce/ Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level! Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

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Frequently asked about this episode

What does this episode say about conversion & cro?
Implement a post-purchase email automation sequence to solicit reviews, focusing on personalized requests to increase response rates.
What does this episode say about brand & content?
Actively choose a review platform like Stamped.io, Yotpo, or Reviews.io that integrates with your ecommerce platform and supports Google Seller Ratings for maximum visibility.
What does this episode say about organic & seo?
Differentiate between collecting site-wide versus product-specific reviews, and strategically pursue both to build holistic social proof.
What does this episode say about conversion & cro?
Optimize your review strategy to ensure reviews appear on Google search results, which can significantly enhance click-through rates and build trust with new customers.
What does this episode say about conversion & cro?
Utilize customer reviews not just for social proof, but also as a form of user-generated content for marketing and conversion rate optimization.

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