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#159: Keith Cunningham—5 Simple Ideas That Will Help You Avoid Dumb Business Mistakes

The StoryBrand Podcast · with Keith Cunningham · July 29, 2019 · 42 min

Summary

This episode, featuring Keith Cunningham, is essential for ecommerce operators seeking to avoid common pitfalls and make smarter business decisions. It distills complex financial and operational concepts into five clear, actionable ideas, enabling entrepreneurs to build more resilient and profitable businesses by understanding and acting on the core drivers of their success.

Key takeaways

Themes

finance & fundraisingfounder & leadershipsupply chain & operations

Topics covered

cash flow managementrisk assessmentbusiness strategyoperational efficiencycost analysis

Episode description

Captain Obvious here: Successful businesses don't do stupid stuff. Of course we all know that, but running a business is hard! And that means we all make dumb (and costly) mistakes along the way. Today's guest, Keith Cunningham, teaches 5 key disciplines that will help you avoid those common business mistakes. Today's episode could save you a TON of wasted money and effort. It's like free consulting. Listen now!

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Frequently asked about this episode

What does this episode say about finance & fundraising?
Implement a 'cash flow story' to understand your business's financial health beyond just profit and loss, focusing on how cash moves through your operations.
What does this episode say about founder & leadership?
Conduct regular "pre-mortems" to identify potential business failures before they happen, allowing for proactive risk mitigation and strategic adjustments.
What does this episode say about supply chain & operations?
Develop a clear "business playbook" that outlines essential processes, roles, and responsibilities, ensuring consistency and scalability as your business grows.
What does this episode say about finance & fundraising?
Regularly analyze your 'return on invested capital' to ensure that every dollar spent is generating an adequate return, driving efficient resource allocation.
What does this episode say about finance & fundraising?
Understand your fixed vs. variable costs and their impact on profitability to make informed decisions about pricing, production, and scaling.

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