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156. [BIZ BITE] Can I Exclude Items from Shopify Discounts?

eCommerce Badassery · August 18, 2022 · 3 min

Summary

This episode reveals a critical limitation within Shopify's native discount engine: the inability to directly exclude specific products or collections from discount codes. For ecommerce operators, this presents a challenge when protecting margins on bestsellers or setting strategic holiday promotions. The episode offers a simple workaround to achieve product exclusions without relying on third-party apps, enabling more sophisticated and profitable discount strategies, especially crucial for Q4 planning.

Key takeaways

Themes

shopify & ecommerce platformsdtc strategyconversion & crosupply chain & operations

Topics covered

shopify discount engine limitationsexcluding products from shopify discountsshopify discount workaroundsq4 planning for shopifyprotecting profit margins on salespromotional campaign best practices

Episode description

In the spirit of Q4 planning, let’s chat about the Shopify discount engine. Often we want to exclude some of your best sellers or holiday products. Unfortunately, you can’t exclude products from a Shopify discount only include. I love Shopify, but their discount engine definitely leaves a bit to be desired. But, if you want to be able to exclude specific items or collections from your promo codes on Shopify, tune in to hear a simple workaround to accomplish this. Read the Full Episode Transcript http://ecommercebadassery.com/156 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about shopify & ecommerce platforms?
Shopify's discount engine only allows product inclusions, not exclusions, for discount codes.
What does this episode say about dtc strategy?
A simple workaround exists to exclude specific products or collections from Shopify promotions without using third-party apps.
What does this episode say about conversion & cro?
Understanding this limitation and workaround is crucial for effective Q4 planning and protecting profit margins during sales events.
What does this episode say about supply chain & operations?
Strategic application of discounts, including exclusions, can significantly impact overall profitability and promotional campaign effectiveness.
What does this episode say about shopify & ecommerce platforms?
By implementing the workaround, businesses can execute more nuanced discount strategies, ensuring high-margin or holiday-specific products are not unintentionally discounted.

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