This episode clarifies crucial metrics for ecommerce store owners: Returning Visitor Percentage and Returning Customers. Understanding these metrics helps identify areas for growth without increased ad spend, and provides a 'health check' for your business, enabling data-driven decisions for sustained success.
Key takeaways
Navigate to Audience > Behavior > New vs. Returning in Universal Analytics to find your Returning Visitor %.
Set the date range to the previous month to analyze recent performance trends for returning visitors.
Use your Returning Visitor % to strategically focus efforts on channels or strategies that effectively bring back customers without additional ad spend.
Consider your Returning Customer metric as a 'thermometer' for your business, indicating overall health and areas needing attention.
This week I'm sharing a little tip that will help you see what you have to do at a glance. There's some confusion for many store owners around these two metrics. We were talking about how to make a solid plan to grow your business, and I've realized that I need to clear it up. This is helpful for every store owner - if you're just starting, or if you've been growing your business for a while. Here's why this is important to you:These are important metrics for you to know because ONE will show you where you can put your focus and get more sales without spending more money THE other is like a thermometer for your business - it helps you evaluate the health of your business, and when you understand this, you'll use it to determine what your business needs How to find your Returning Visitor % in Universal Analytics Go to: →Audience → Behavior → New vs returning → Set dates for last month - see where you land Next week - we'll talk about Returning Customers - and how you can use your metric as a thermometer to take the temperature of your business.
What does this episode say about analytics & attribution?
Navigate to Audience > Behavior > New vs. Returning in Universal Analytics to find your Returning Visitor %.
What does this episode say about customer retention?
Set the date range to the previous month to analyze recent performance trends for returning visitors.
What does this episode say about analytics & attribution?
Use your Returning Visitor % to strategically focus efforts on channels or strategies that effectively bring back customers without additional ad spend.
What does this episode say about analytics & attribution?
Consider your Returning Customer metric as a 'thermometer' for your business, indicating overall health and areas needing attention.
