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154. A Hot tip that will make you money

The Ecommerce Roadmap · with Claudia Howard · March 14, 2023 · 16 min

Summary

This episode reveals a high-impact strategy for Shopify store owners: post-purchase upsells using the Reconvert app. By presenting an irresistible, complementary offer immediately after a customer completes their initial purchase and before the thank you page, brands can significantly boost average order value and overall revenue without additional acquisition costs. This tactic is presented as a "no-brainer" for both new and established stores looking to maximize each transaction.

Key takeaways

Themes

shopify & ecommerce platformsconversion & crocustomer retention

Topics covered

post-purchase upsellreconvert appaverage order value optimizationshopify app ecosystemecommerce conversion strategyfree shipping offers

Episode description

I want you to meet Claudia Howard. Claudia is a Shopify and a Klaviyo Expert, and her 1:1 Coaching calls in the Inner Circle are in high demand. Last month Claudia joined us at my Mastermind Retreat in Mexico. She was there to support our Mastermind members, and she taught us a few trick to make even more money with our emails. When she shared this money making tip, I knew that we had to do a whole episode of the Podcast on her hot tip that will make you $$$. Claudia's favorite app for increasing store revenue is Reconvert. What is Reconvert? It's a Shopify post purchase upsell app that shows an offer AFTER the customer has completed their purchase and BEFORE the thank you page. Who is it for? It's for Shopify store owners that want to increase their revenue and average order value. It's perfect for both new and established stores. How it works After installing the app there is a mega offer template with multiple offers. I recommend deleting multiple offers and using one offer. Make it an irresistible offer. A no-brainer. For example, if your average order value is $75 then adding an item worth $25 for only $15 is a no-brainer. Set Free Shipping for the offer as you'll be adding it to their existing order to ship together. Offers can be customized by cart value, customer tags, and products in the cart - and even exclude showing offers to customer groups. Listen in to learn the 3 big reasons this is important to all store owners, and hear examples of how some of Claudia's clients have used their post purchase upsell to grow their sales. Install it yourself (find it in the App store) or you can hire Claudia to get it up and running for you! <p dir="ltr"

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Frequently asked about this episode

What does this episode say about shopify & ecommerce platforms?
Implement a single, highly compelling post-purchase upsell offer using Reconvert on your Shopify store. Focus on making it a 'no-brainer' for the customer by offering a significant discount on a complementary product.
What does this episode say about conversion & cro?
Prioritize offers where the added item is easily shipped with the original order, and offer free shipping on the upsell to increase conversion rates.
What does this episode say about customer retention?
Utilize Reconvert's customization features to tailor upsell offers based on cart value, customer tags, or specific products in the cart, making them more relevant and appealing to individual customers.
What does this episode say about shopify & ecommerce platforms?
Consider excluding certain customer groups from upsell offers if they are not a good fit, or create specific offers for high-value segments.
What does this episode say about shopify & ecommerce platforms?
For those less technically inclined, consider hiring an expert to set up and optimize your Reconvert post-purchase upsell flow to ensure maximum effectiveness.

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