This episode showcases the power of a "Marketing First" approach for ecommerce store owners, featuring case studies of businesses that successfully transitioned from traditional sales channels to high-volume online sales and membership models. It highlights strategies for scaling sales without solely relying on new products, building loyal customer communities, and achieving significant growth even as a sole maker.
Meet Ann Chikahisa: Chikahisa Studio Ann is such a great example of what's possible when you get focused and become a "Marketing First" store owner. She is a jewelry designer and sells her high end pieces to customers all over the country. When we met, Ann's sales came exclusively from wholesale and in person shows. A few years later, Ann has grown high volume sales on her website, and created a community of collectors that anxiously await her new designs. Listen in and learn how she has scaled her sales and built this loyal following. https://chikahisastudio.com/ Meet Christy Ross: Planted Places Christy has lots of proof of concept for her high ticket, super niched product. Now she's growing a monthly Membership to educate and support the people in her niche. Listen to her best advice as she looks back at what she has accomplished and executes her strategy to scale her membership. https://www.plantedplaces.com/ Meet Katie Boteler: Miss MonogramI often get asked if Makers can really achieve high volume sales. The answer is absolutely. Listen in as Katie shares her secret for scaling her sales even though she is the Maker in her business. Even though her advice is for Makers, every one of us could benefit by following her advice. https://missmonogramkids.com/ Meet Jen Schlinder: Acorns and TwigsJen runs a super busy, high volume website for crafters. She's focused on increasing her revenue without adding in more products. You'll be inspired by how she's doing just that! Make some notes and get your wheels turning. <a href= "https://www.acorn