This episode, part 1 of a series, shares growth strategies from a mastermind retreat for 6 and 7-figure store owners. It highlights the value of peer-to-peer knowledge sharing and focuses on the success story of Birdmoss, a subscription box business that scaled to 800 monthly subscribers in under two years by focusing on creating a magical customer experience and removing purchasing friction, offering inspiration and actionable insights for other ecommerce operators.
Last week I had the luxury of escaping winter and going on a 3 day retreat with some incredibly talented, successful store owners. They're all members of my Mastermind Accelerator program. It's a very small group of 6 and 7 figure store owners. These women are already successful - There are 15 store owners in the Group, and the combined annual revenue of the members is close to $10Million. Even though they have learned what it takes to find their audience and get conversions, , different stages of business have different challenges - and we spend our time together working on strategy - to get clear on what each member wants to accomplish this year, and step by step plan to get there. Being in a room with these bright, thoughtful, generous, store owners was like having a panel of experts take a look at your business, and give you feedback and suggestions based on their real life experiences. It was so good. Every one of us agreed that we wouldn't be where we are today without the support of other successful store owners who have shared with us over the years. When I was thinking about how we could pay it forward, I thought it would be amazing if you could hear from the women in the room - in their own voices Meet Shannon Cates: Birdmoss A little less than 2 years ago, Shannon decided to do a hard pivot and close the business that was not scalable and completely drained her energy. She gave herself permission to turn an interest into a passion, and the birdmoss subscription box was born. In less than 2 years, Shannon has 800 monthly subscribers who get a glimpse of a magical world when they receive their box each month. I believe that one of the reasons Shannon has grown her box steadily is how she has removed the biggest barrier to getting a sale - the waiting. Listen and discover Shannon's genius! <a href= "https://birdmoss.com/produc