This episode reveals how ecommerce businesses can leverage their existing customer base for authentic and impactful influencer marketing. By identifying socially active customers and streamlining outreach, brands can boost conversions and implement scalable micro-influencer campaigns. The Gatsby app is highlighted as a solution to operationalize this strategy.
Key takeaways
Implement a mechanism to identify socially active customers within your existing customer base.
Utilize customer data to understand buyer personas and target relevant micro-influencers.
Explore tools like Gatsby to automate outreach and management of customer-led influencer campaigns.
Focus on authentic marketing by empowering true customers to become brand advocates.
Recognize that micro-influencers (your customers) can significantly increase conversions through genuine recommendations.
Welcome to Episode 15. On today’s episode, I sat down and had a chat with Brett Bernstein the co-founder of Gatsby. He discusses the small change you can make on your site to increase conversions and streamline your micro-influencer strategy. Most brands or Shopify store owners, don’t know the personas or individuals buying their products online. They also don’t know which of those customers ARE being social...and even if they did know, there hasn’t been a mechanism to scalably reach out to or activate that influence, until now with the Gatsby App. Brett and his team have built this platform to solve these problems, with the end goal of helping you run influencer campaigns with your true customers, which has been defined on this show as authentic marketing. Hosted on Acast. See acast.com/privacy for more information.
