15 Hacks to Supercharge Your Amazon Business with Former Amazonian John Derkits
Seller Sessions · with John Derkits · August 22, 2023 · 59 min
Summary
This episode is a goldmine for Amazon sellers looking for an edge. Former Amazonian John Derkits shares 15 actionable hacks, from optimizing Amazon Posts for infinite content to strategically using Amazon Attribution with influencer campaigns. Learn how to master inventory management to avoid stock-outs, recover the Buy Box at optimal pricing, and tailor your product images for mobile shoppers to significantly boost conversions.
Key takeaways
Leverage Amazon Posts for continuous content creation and improved brand visibility without additional ad spend.
Combine Amazon Influencer partnerships with Amazon Attribution to precisely track ROI and maximize bonus opportunities, optimizing your marketing budget.
Utilize ShipmentmakerPro's FC Scorecard to identify and avoid Fulfillment Centers with backlogs, proactively preventing stock-outs and ensuring product availability.
Adjust your main product image ratio to 5:6 for mobile-first shoppers to improve visibility and engagement, catering to a growing segment of Amazon users.
Implement Instock Headstart to ensure consistent product availability, crucial for maintaining search rankings and customer satisfaction.
15 Hacks to Supercharge Your Amazon Business with Former Amazonian John Derkits Episode Summary: In this highly informative episode, Adam Heist returns to the show and sits down with former Amazon employee and e-commerce expert John Derkits. They dive deep into 15 hacks that every Amazon seller should know. From leveraging Amazon Posts to optimizing for mobile shoppers, these strategies are designed to elevate your Amazon business to new heights. About the Guest: John Derkits - *Previous Roles*: Worked at Amazon and for a major aggregator. - *Entrepreneur*: Built his own brands and has helped others exit their businesses successfully. - *Persona*: Known for being highly intelligent and an all-around great human being. Key Hacks & Tips: HACK 1: Amazon Posts Infinite Content Harness the power of Amazon Posts to create infinite content and improve your brand's visibility. HACK 2: Stack Amazon Influencers + Attribution for Greater Bonuses Combine influencer partnerships with Amazon Attribution to maximize bonuses and optimize ROI. HACK 3: ShipmentmakerPro's FC Scorecard Avoid stock-outs by steering clear of Fulfillment Centers (FCs) with backlogs, using ShipmentmakerPro's FC Scorecard. HACK 4: Activate Instock Headstart to Improve Availability Ensure your product is always available by activating Instock Headstart. HACK 5: SQP Shipping Speed Data Identify the best ASINs for PEDs by analyzing SQP Shipping Speed Data. (Discussed in last week's newsletter) HACK 6: Recover the Buy Box Determine the exact price point necessary to regain control over the Buy Box. (Also explained in a previous newsletter) HACK 7: Image Ratio for Mobile Shoppers If the majority of your customers are mobile shoppers, adjust your main image to a 5:6 ratio for better visibility. HACK 8: MobileCards Chrome Extension Preview your mobile shopping exp
What does this episode say about amazon & marketplaces?
Leverage Amazon Posts for continuous content creation and improved brand visibility without additional ad spend.
What does this episode say about paid acquisition?
Combine Amazon Influencer partnerships with Amazon Attribution to precisely track ROI and maximize bonus opportunities, optimizing your marketing budget.
What does this episode say about supply chain & operations?
Utilize ShipmentmakerPro's FC Scorecard to identify and avoid Fulfillment Centers with backlogs, proactively preventing stock-outs and ensuring product availability.
What does this episode say about brand & content?
Adjust your main product image ratio to 5:6 for mobile-first shoppers to improve visibility and engagement, catering to a growing segment of Amazon users.
What does this episode say about amazon & marketplaces?
Implement Instock Headstart to ensure consistent product availability, crucial for maintaining search rankings and customer satisfaction.
