Retail Gets Real · with Katherine Cullen · December 9, 2019 · 17 min
Summary
The 2019 holiday shopping season started strong, with significant consumer spending between Thanksgiving and Cyber Monday. This episode breaks down generational purchasing behaviors and offers data-driven insights from the National Retail Federation, helping ecommerce operators understand early season trends and anticipate remaining consumer activities.
Key takeaways
The 2019 holiday shopping season saw a robust start, with substantial consumer spending during the Thanksgiving to Cyber Monday period, indicating strong consumer confidence and purchasing intent.
Generational purchasing behaviors exhibited surprising trends, highlighting the need for targeted marketing strategies that account for demographic-specific shopping habits and preferences.
The National Retail Federation’s consumer research provides critical insights into early holiday season performance, offering valuable data for retailers to adjust strategies for the remainder of the season.
Retailers should analyze the performance of various channels (online vs. in-store) and product categories during the initial holiday rush to optimize inventory and promotional efforts.
Anticipate consumers' remaining shopping tasks and intentions to strategically plan promotions and inventory, especially for last-minute shoppers and gift card purchases.
Katherine Cullen, head of NRF’s consumer research division, joins the show to share what happened between Thanksgiving and Cyber Monday, some surprising data about generational purchasing behavior and what shoppers have left to do this season. Learn more at retailgetsreal.com.
What does this episode say about retail & omnichannel?
The 2019 holiday shopping season saw a robust start, with substantial consumer spending during the Thanksgiving to Cyber Monday period, indicating strong consumer confidence and purchasing intent.
What does this episode say about analytics & attribution?
Generational purchasing behaviors exhibited surprising trends, highlighting the need for targeted marketing strategies that account for demographic-specific shopping habits and preferences.
What does this episode say about retail & omnichannel?
The National Retail Federation’s consumer research provides critical insights into early holiday season performance, offering valuable data for retailers to adjust strategies for the remainder of the season.
What does this episode say about retail & omnichannel?
Retailers should analyze the performance of various channels (online vs. in-store) and product categories during the initial holiday rush to optimize inventory and promotional efforts.
What does this episode say about retail & omnichannel?
Anticipate consumers' remaining shopping tasks and intentions to strategically plan promotions and inventory, especially for last-minute shoppers and gift card purchases.
