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147. The "aha" moment that took me 5 years to share

The Ecommerce Roadmap · January 24, 2023 · 18 min

Summary

This episode unveils a powerful, yet simple, marketing visualization strategy designed to help ecommerce operators understand their sales funnel at a glance. It focuses on identifying key marketing statuses, pinpointing areas for improvement, and strategically boosting monthly sales. This straightforward approach can revolutionize how you monitor and optimize your marketing efforts.

Key takeaways

Themes

conversion & croanalytics & attributionbrand & content

Topics covered

sales funnel visualizationmarketing status monitoringidentifying marketing bottlenecksincreasing monthly salessales funnel optimization

Episode description

Come behind the scenes with me as I share my most recent "aha" moment.It's a simple concept, but it's an incredibly powerful way for us to: Visually see the status of our marketing and monitor it every month Know at a glance what we need to focus on Understand how we can set ourselves up to sell more every month. Here's the Sales Funnel Graphic I promised you I have to give our Ads Made Easy Coach, Cathay Hayhurst credit for sparking this idea, and a big thanks to Tina Bar-On, our Member Success Coach, and Kelly Barth for creating this training for our Members.

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Frequently asked about this episode

What does this episode say about conversion & cro?
Implement a visual sales funnel graphic to quickly assess marketing performance.
What does this episode say about analytics & attribution?
Use the visual funnel to identify specific bottlenecks or weak points in your customer journey.
What does this episode say about brand & content?
Proactively adjust your marketing focus each month based on insights from your sales funnel visualization.
What does this episode say about conversion & cro?
Leverage the insights gained to set clearer goals for increasing monthly sales.
What does this episode say about conversion & cro?
Consider how different stages of your funnel contribute to overall sales to optimize resource allocation.

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