147. How to Do Local Advertising for Your Brick + Mortar Retail Store or Boutique

eCommerce Badassery · July 19, 2022 · 12 min

Summary

This episode is a must-listen for brick-and-mortar store owners struggling to drive foot traffic. It provides actionable strategies for local advertising, leveraging community networks, and utilizing "old school" marketing tactics to increase visibility and sales in a geographically limited market.

Key takeaways

• Network with local businesses and community organizations to build word-of-mouth referrals and create a local buzz around your store.
• Re-evaluate "old school" advertising methods like local newspapers, radio, flyers, and direct mail, as these can still be highly effective for local customer acquisition.
• Negotiate deals, explore bartering, and seek sponsorships to maximize your advertising budget and secure cost-effective local advertising opportunities.
• Optimize your online presence for local searches using tools like Google My Business and local directories, even for a brick-and-mortar store.
• Implement in-store events and special promotions to create a pull factor that draws customers into your physical location.

Themes

Topics covered

Episode description

Running a brick + mortar retail business or boutique is a whole different ballgame. With only your local market as potential customers you need a solid marketing + advertising plan to get those feet through the doors. After managing local marketing + advertising for too many years to count, I'm sharing some of the best ways to get more people through your doors. What You'll Learn Who to network with in your local community to spread the word about your store "Old School" advertising that works better than you think Ways you can get deals on local advertising opportunities. Links Mentioned Yext Read the Full Episode Transcript http://ecommercebadassery.com/147 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery http://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. http://ecommercebadassery.com/Klaviyo Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! http://bit.ly/EB-Discovery-Call Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Related episodes

• Upsells & Cross-Sells: Increase Revenue Through AOV Optimisation By Nick Trueman— Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
• 329: 3 Things You Must Know Before You Take a Business Loan— The Ecommerce Roadmap
• Get Found in ChatGPT and Claude, Not Just Google: The Content-Led Growth Playbook— eCommerce Fastlane
• #757 -Inside A 9-Figure K-Beauty Brand— Serious Sellers Podcast
• #1085: The five biggest developments in Amazon reselling right now— Silent Sales Machine Radio
• Hint's Refreshed Positioning Taps Into Hydration as a Cultural Movement— Total Retail Talks

Frequently asked about this episode

What does this episode say about retail & omnichannel?

Network with local businesses and community organizations to build word-of-mouth referrals and create a local buzz around your store.

What does this episode say about paid acquisition?

Re-evaluate "old school" advertising methods like local newspapers, radio, flyers, and direct mail, as these can still be highly effective for local customer acquisition.

What does this episode say about organic & seo?

Negotiate deals, explore bartering, and seek sponsorships to maximize your advertising budget and secure cost-effective local advertising opportunities.

What does this episode say about retail & omnichannel?

Optimize your online presence for local searches using tools like Google My Business and local directories, even for a brick-and-mortar store.

What does this episode say about retail & omnichannel?

Implement in-store events and special promotions to create a pull factor that draws customers into your physical location.

Listen

Listen on SpotifyListen on Apple PodcastsShow website