Retail Gets Real · with Katherine Cullen · November 25, 2019 · 22 min
Summary
This episode offers a valuable look into the 2019 holiday shopping season, dissecting consumer expectations and behaviors. Katherine Cullen from the NRF provides actionable insights on how preferences impacted retailers, especially concerning online vs. in-store experiences and the role of economic factors. Ecommerce operators can gain a clearer understanding of how to strategize for critical sales periods by understanding consumer psychology and adapting their offerings.
Key takeaways
Understand that economic indicators and consumer confidence significantly influence purchasing behavior during peak seasons.
Recognize the importance of optimizing both online presence and in-store experiences to cater to evolving consumer preferences during the holidays.
Utilize consumer research from organizations like the NRF to anticipate shopper priorities and adapt strategies accordingly.
Tailor product offerings and marketing campaigns to align with seasonal trends and specific shopping periods like Black Friday and Cyber Monday.
Focus on understanding consumer decision-making nuances to better resonate with gift-givers and self-purchasers.
Katherine Cullen, NRF's head of consumer research, provides some insight into what consumers are looking for this holiday season and how it's shaping up for retailers. Learn more about what to expect from November and December shopping at nrf.com/holiday. Learn more at retailgetsreal.com.
