To succeed in the coming year, ecommerce operators should dedicate time this week to a three-part exercise: taking a snapshot of their current business, defining their ideal business state in a year, and prioritizing the changes needed to bridge that gap. This simple yet powerful strategic planning method, done even in pajamas, provides clarity and focus for achieving 2023 goals.
Key takeaways
Conduct a thorough "current state snapshot" of your ecommerce business, objectively measuring sales, CAC, conversion rates, and identifying challenges.
Define clear, specific, and measurable (SMART) goals for your ecommerce business one year from now, considering revenue, market share, customer base, and product offerings.
Identify all necessary changes and initiatives to reach your future vision, then prioritize them based on impact, feasibility, and urgency to create an actionable roadmap.
Adopt a proactive annual planning ritual to gain clarity, focus efforts, and ensure sustained business growth.
Strategic planning doesn
Strategic planning doesn't require an elaborate setup; intentional thought and commitment, even in a relaxed setting, are key to effective goal setting and prioritization.
This week I'm sharing 3 things to do this week. You might be relaxing this week, but here's the good news: This 3 part exercise can be done in your pajamas AND it will make you more likely to have a successful year in 2023. Here's what you're going to do: You're going to take a snapshot of where you are in business, right now You're going to think about exactly where you want to be in business a year from now You're going to identify the "changes", and put them in order of priority And as you do this, you'll be able to see what you should focus on to get the results you want. This is an exercise I do every year. It helps me get clear on what I really want, and actually, see where I need to focus so that I reach my goals. Give it a try. It's simple and fun. You'll see what's possible for you!
What does this episode say about founder & leadership?
Conduct a thorough "current state snapshot" of your ecommerce business, objectively measuring sales, CAC, conversion rates, and identifying challenges.
What does this episode say about dtc strategy?
Define clear, specific, and measurable (SMART) goals for your ecommerce business one year from now, considering revenue, market share, customer base, and product offerings.
What does this episode say about founder & leadership?
Identify all necessary changes and initiatives to reach your future vision, then prioritize them based on impact, feasibility, and urgency to create an actionable roadmap.
What does this episode say about founder & leadership?
Adopt a proactive annual planning ritual to gain clarity, focus efforts, and ensure sustained business growth.
What does this episode say about founder & leadership?
