This episode breaks down confusing new updates from Klaviyo, including "Klaviyo ONE" and their new Customer Data Platform (CDP). It clarifies what these changes mean for small business owners and highlights exciting new features to help ecommerce operators leverage the platform more effectively for email and SMS marketing, data management, segmentation, and personalization.
Over the last few weeks, you may have heard some rumblings, some hints, and some mysterious messaging about new things coming to Klaviyo. The good news is, this time they remembered to let their partners know about these changes and they explained these changes ahead of time so that we could update and educate our audience. So that’s what today’s episode is all about. First, we’ll cover the two big public announcements Klaviyo made on June 23rd, that are definitely confusing people. And a couple of others they made to its partners earlier in the month that are going to be more relevant to you as a small business owner. What You’ll Learn What is Klaviyo ONE + do you need it? What is this Customer Data Platform they're talking about? What features you should get excited about Links Mentioned Klaviyo Badassery Tech Tour http://ecommercebadassery.com/klaviyo-badassery Read the Full Episode Transcript http://ecommercebadassery.com/141 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery http://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. http://ecommercebadassery.com/Klaviyo Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! http://bit.ly/EB-Discovery-Call Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entr