#139 Designing the store for a digital-first consumer
Retail Gets Real · with Healey Cypher · October 7, 2019 · 24 min
Summary
This episode challenges conventional views of the "store of the future," arguing against pervasive robots and AI. Instead, it advocates for seamless, often invisible technology that empowers store associates and creates "self-aware" retail environments. Ecommerce operators should focus on integrating technology that enhances human interaction and operational intelligence to design engaging physical spaces.
Key takeaways
Focus on 'invisible' technology that enhances the customer experience without being intrusive, rather than overt futuristic tech like robots and highly visible AI.
Empower store associates with technology to transform their role from transactional to consultative, enabling them to provide better customer guidance and service.
Implement technology that allows stores to become 'self-aware,' monitoring customer flows and operational needs to optimize the retail environment in real-time.
Design physical spaces that complement and integrate with digital presence, creating a cohesive omnichannel customer journey.
Leverage data and in-store analytics to understand customer behavior and respond to needs in real-time, personalizing the retail experience.
Original release date: Oct. 15. In a world where customers do everything on smartphones, ZIVELO CEO Healey Cypher says the store of the future isn’t robots and AI. It’s more about seamless—maybe even invisible—tech that helps associates assist customers and stores become self-aware. Learn more at retailgetsreal.com.
What does this episode say about retail & omnichannel?
Focus on 'invisible' technology that enhances the customer experience without being intrusive, rather than overt futuristic tech like robots and highly visible AI.
What does this episode say about ai & automation?
Empower store associates with technology to transform their role from transactional to consultative, enabling them to provide better customer guidance and service.
What does this episode say about conversion & cro?
Implement technology that allows stores to become 'self-aware,' monitoring customer flows and operational needs to optimize the retail environment in real-time.
What does this episode say about retail & omnichannel?
Design physical spaces that complement and integrate with digital presence, creating a cohesive omnichannel customer journey.
What does this episode say about retail & omnichannel?
Leverage data and in-store analytics to understand customer behavior and respond to needs in real-time, personalizing the retail experience.
