This episode reveals a "gated page" strategy to significantly increase email leads from existing website traffic. By offering exclusive access to content like a "Sale" collection in exchange for an email address, ecommerce businesses can capture high-intent subscribers without relying on discounts, leading to conversion rates of 16-25%. This tactic is ideal for optimizing conversion from current visitors.
Key takeaways
Implement a 'gated page' for high-intent sections of your website, such as a 'Sale' collection, to capture email leads.
Utilize the psychological trigger of "exclusivity" rather than discounts to incentivize email sign-ups, as visitors are motivated by access to restricted content.
Expect significantly higher email submission rates (double that of traditional discount pop-ups) and subscriber conversion rates (16-25%) from gated pages due to the high purchase intent of visitors engaging with these sections.
Develop clear, step-by-step instructions for implementing a full-screen pop-up that gates access to chosen content until an email address is provided.
Explore different content to gate beyond just sale collections, such as early product access, exclusive guides, or premium content, to broaden the application of this lead generation strategy.
In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic. It's a Gated Page. It sounds fancy and technical, but it's not really. In the episode, we're talking about how you can create a full screen pop-up to "gate" a Page or Collection. One of the easiest Collections to use for this strategy is a "Sale" collection. Here's how it works: When web visitors click on your "Sale" collection from the navigation, any visitors who are not on your email list will see a full page pop up that tells them this collection is "Reserved for insiders only. In order to see the collection, they need to enter their email address. Once they submit their email, the pop-up disappears and the collection is reveled. Here's why it's important to you: First, you don't have to offer a discount to get a new lead. The hook is "exclusivity" But here's the best part: These visitors have high purchase intent. It's not unusual for the submit rates on this pop-up to be double the submit rates on your discount pop-up. And these new subscribers are Buyers. Claudia sees this list of subscribers convert at 16% - 25%!!! It's a strategy that you can use too. Grab a pen, and listen to the episode. You'll get step by step instructions so you can set it up too, and I share ideas that will open your mind to how you can use a Gated page on your site. https://www.storetasker.com/experts/claudia-howard?ref=socialsalesgirls
What does this episode say about conversion & cro?
Implement a 'gated page' for high-intent sections of your website, such as a 'Sale' collection, to capture email leads.
What does this episode say about email & sms?
Utilize the psychological trigger of "exclusivity" rather than discounts to incentivize email sign-ups, as visitors are motivated by access to restricted content.
What does this episode say about customer retention?
Expect significantly higher email submission rates (double that of traditional discount pop-ups) and subscriber conversion rates (16-25%) from gated pages due to the high purchase intent of visitors engaging with these sections.
What does this episode say about conversion & cro?
Develop clear, step-by-step instructions for implementing a full-screen pop-up that gates access to chosen content until an email address is provided.
What does this episode say about conversion & cro?
Explore different content to gate beyond just sale collections, such as early product access, exclusive guides, or premium content, to broaden the application of this lead generation strategy.
