#138: How to Become a Business Consultant

The StoryBrand Podcast · September 4, 2023 · 20 min

Summary

This episode, though framed as "How to Become a Business Consultant," is a promotional piece for StoryBrand's various offerings. It emphasizes that clear messaging is crucial for attracting customers and increasing sales, presenting the StoryBrand Soundbite Strategy as the solution to common business communication problems. Ecommerce operators can learn how to clarify their brand message to improve customer engagement and conversion, ultimately driving growth.

Key takeaways

• Businesses struggle to explain their products, leading to wasted marketing spend and stalled growth; the solution is messaging clarity.
• The StoryBrand Soundbite Strategy offers a framework with five key soundbites to simplify your offer and lower customer cognitive load, making purchasing easier.
• Clear messaging directly translates to increased customer attention, engagement, and sales.
• StoryBrand offers various engagement levels, from on-demand courses to personalized consulting, including specific interventions for messaging problems.
• Becoming a StoryBrand Certified Guide allows individuals to help other businesses with messaging and sales funnels, and provides access to a network of marketers.

Themes

Topics covered

Episode description

Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We're always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you've loved and what you want to hear more of so we can make future episodes even better! Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you'll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey. *See terms and conditions at businessmadesimple.com/terms. -- Many business professionals are bored with their careers and sick of hitting pay ceilings. They wonder if they could turn their skills into their own consulting business, but aren't sure how to get started. In this episode, you'll hear how three business professionals built a successful consulting business by becoming a Business Made Simple Certified Coach and tapping into the plethora of resources available to help them grow their business. In today's episode, the Director of Stories at Business Made Simple, James Sweeting, guest-hosts the show and interviews Deanna Cotten, Paul Kuthe, and Susan Trumpler. These three coaches share the struggles they had when starting and growing their consulting business and how the Business Made Simple Coaching Certification removed those roadblocks. If you're looking to start or grow a consulting business, tune in now to learn how becoming a Business Made Simple Certified Coach can allow you to do what you love every single day with unlimited inc

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Frequently asked about this episode

What does this episode say about brand & content?

Businesses struggle to explain their products, leading to wasted marketing spend and stalled growth; the solution is messaging clarity.

What does this episode say about conversion & cro?

The StoryBrand Soundbite Strategy offers a framework with five key soundbites to simplify your offer and lower customer cognitive load, making purchasing easier.

What does this episode say about founder & leadership?

Clear messaging directly translates to increased customer attention, engagement, and sales.

What does this episode say about brand & content?

StoryBrand offers various engagement levels, from on-demand courses to personalized consulting, including specific interventions for messaging problems.

What does this episode say about brand & content?

Becoming a StoryBrand Certified Guide allows individuals to help other businesses with messaging and sales funnels, and provides access to a network of marketers.

Listen

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