#137 Zulily’s Brian Doherty: Creating unique experiences
Retail Gets Real · with Brian Doherty · September 23, 2019 · 28 min
Summary
This episode reveals how Zulily cultivates a team-oriented culture to deliver highly personalized and captivating customer experiences. Learn how cross-departmental synergy drives customer loyalty and repeat visits, even when customers aren't actively looking to buy. Discover Zulily's strategies for creating a "discovery-driven" shopping journey that keeps customers coming back.
Key takeaways
Foster a strong team culture across departments (merchandising, marketing, tech) to ensure a unified, consistent brand and customer experience.
Implement personalization strategies, leveraging data to curate product assortments and daily deals that resonate with specific customer segments.
Design a "discovery-driven" shopping experience that encourages browsing and emotional connection, rather than just transactional searches.
Focus on building customer loyalty through engaging experiences that encourage repeat visits, even without immediate purchase intent, cultivating long-term relationships.
Utilize technology to support internal collaboration and to power external customer engagement and personalized interactions.
Winning as a team is a core tenet of Zulily. The online retailer’s Brian Doherty joins the show to talk about how Zulily brings together various departments to create a personalized and compelling experience that brings customers back every day — even when they don’t want anything. Learn more at retailgetsreal.com
Foster a strong team culture across departments (merchandising, marketing, tech) to ensure a unified, consistent brand and customer experience.
What does this episode say about customer retention?
Implement personalization strategies, leveraging data to curate product assortments and daily deals that resonate with specific customer segments.
What does this episode say about brand & content?
Design a "discovery-driven" shopping experience that encourages browsing and emotional connection, rather than just transactional searches.
What does this episode say about retail & omnichannel?
Focus on building customer loyalty through engaging experiences that encourage repeat visits, even without immediate purchase intent, cultivating long-term relationships.
What does this episode say about dtc strategy?
Utilize technology to support internal collaboration and to power external customer engagement and personalized interactions.
