#134 How True Value Hardware continues to innovate
Retail Gets Real · with Sue Smolenski · September 3, 2019 · 32 min
Summary
True Value Hardware, a nearly 70-year-old wholesaler supporting 4,500 independent retailers, demonstrates how legacy businesses can thrive through continuous innovation. This episode highlights their strategies for integrating online and offline experiences, empowering independent store owners, and leveraging technology to remain competitive in a rapidly evolving retail landscape. Ecommerce operators can learn how to balance tradition with modern approaches to enhance customer experience and foster brand loyalty.
Key takeaways
True Value supports 4,500 independent retail stores by providing them with tools and resources to enhance their online and offline presence.
The company balances its 70-year legacy with modern retail approaches by focusing on technology integration and customer experience improvements across all touchpoints.
True Value's innovation strategy includes enhancing digital customer experiences while simultaneously empowering independent store owners with the resources they need to succeed in a changing market.
They emphasize building and maintaining brand loyalty by ensuring a consistent and positive customer experience, regardless of whether the interaction is online or in-store.
True Value leverages its supply chain and distribution advantages to offer a competitive edge to its network of independent retailers.
Hardware wholesaler, True Value Company, has been in business for almost 70 years and, today, serves more than 4500 independent retail stores. Divisional Vice President of Marketing Strategy, Sue Smolenski chats about how the company is continuing to innovate both online and offline, in a changing marketplace. Learn more at retailgetsreal.com.
What does this episode say about retail & omnichannel?
True Value supports 4,500 independent retail stores by providing them with tools and resources to enhance their online and offline presence.
What does this episode say about brand & content?
The company balances its 70-year legacy with modern retail approaches by focusing on technology integration and customer experience improvements across all touchpoints.
What does this episode say about supply chain & operations?
True Value's innovation strategy includes enhancing digital customer experiences while simultaneously empowering independent store owners with the resources they need to succeed in a changing market.
What does this episode say about founder & leadership?
They emphasize building and maintaining brand loyalty by ensuring a consistent and positive customer experience, regardless of whether the interaction is online or in-store.
What does this episode say about retail & omnichannel?
True Value leverages its supply chain and distribution advantages to offer a competitive edge to its network of independent retailers.
