This episode features an interview with Kelly, an ecommerce coach, who shares her expertise on migrating from an Etsy shop to an independent ecommerce website. She discusses how to successfully transition, offering practical tips for Etsy sellers looking to establish their own online presence, gain more control over their sales channels, and eventually surpass their marketplace sales.
Key takeaways
Migrating from Etsy to your own website provides greater control over ad spend, shipping costs, and product presentation, leading to increased profitability and brand ownership.
Achieving significant sales on a new independent website often takes more time and effort than on established marketplaces like Etsy; set realistic expectations for the growth curve.
Focus on foundational strategies for your own site early on, such as SEO and direct marketing, to reduce reliance on marketplace algorithms and build a sustainable customer base.
To kickstart sales on your independent site, leverage your existing Etsy customer base with incentives or early bird access to new products.
Track key performance indicators (KPIs) unique to your owned storefront to understand what drives conversions and continuously optimize your site for a better customer experience.
Kelly's website sales have far surpassed her sales from Etsy. Kelly is a Coach in our Inner Circle , and she works 1:1 with members to help them grow their website sales and become less reliant on Etsy. If you're an Etsy Seller with your own website, you know it makes sense to have your own space. You get to control your ad spend, shipping costs, and the products your customers see. It's so rewarding when you start hearing the cha-ching of sales coming in on your own site! But for most, getting sales on your website is harder and takes longer than you might think. Today I asked Kelly to share: How to get started What "normal" results look like Three Actionable tips for Etsy sellers, so you can start making progress today! Get your Etsy guide here: https://learn.thesocialsalesgirls.com/etsy-guide-for-store-owners/
What does this episode say about shopify & ecommerce platforms?
Migrating from Etsy to your own website provides greater control over ad spend, shipping costs, and product presentation, leading to increased profitability and brand ownership.
What does this episode say about dtc strategy?
Achieving significant sales on a new independent website often takes more time and effort than on established marketplaces like Etsy; set realistic expectations for the growth curve.
What does this episode say about organic & seo?
Focus on foundational strategies for your own site early on, such as SEO and direct marketing, to reduce reliance on marketplace algorithms and build a sustainable customer base.
What does this episode say about founder & leadership?
To kickstart sales on your independent site, leverage your existing Etsy customer base with incentives or early bird access to new products.
What does this episode say about shopify & ecommerce platforms?
Track key performance indicators (KPIs) unique to your owned storefront to understand what drives conversions and continuously optimize your site for a better customer experience.
