131. How to Avoid Landing in the Spam Folder in Your Email Marketing

eCommerce Badassery · May 24, 2022 · 19 min

Summary

This episode demystifies email deliverability, cutting through common misinformation to help ecommerce operators understand why emails land in spam and, more importantly, how to prevent it. It provides actionable strategies focusing on sender reputation, list hygiene, and technical setup to ensure your marketing messages consistently reach your subscribers, boosting engagement and conversions.

Key takeaways

• Focus on building a strong sender reputation through consistent positive sending behavior and avoiding spam complaints. Maintain a clean, engaged email list by regularly removing unengaged subscribers and never purchasing lists.
• Implement proper email authentication protocols (SPF, DKIM, DMARC) to verify your sender identity and signal trustworthiness to ISPs.
• Optimize email content and subject lines for engagement to signal interest to ISPs; low engagement can lead to lower inbox placement.
• Consider a dedicated sending infrastructure if you send high volumes of email to maintain control over your sender reputation and improve deliverability.

Themes

Topics covered

Episode description

There's a lot of misinformation on the internet about what really causes your emails to land in someone's spam folder so today we're going to talk about what you really need to know about avoiding the spam folder. What You'll Learn Whether or not the email platform you use will affect your email deliverability What is a dedicated sending infrastructure and if you need one What causes emails to go to the spam folder How I improved my email marketing performance Episodes Mentioned eCommerce + Email Marketing Benchmarks to Gauge Your Success https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/ Non-Salesy Email Ideas for Your Product-Based Business https://ecommercebadassery.com/non-salesy-email-ideas-product-based-businesses/ Product-Focused Email Ideas for Your eCommerce Business https://ecommercebadassery.com/product-focused-email-ideas-for-your-ecommerce-business/ Read the Full Episode Transcript http://ecommercebadassery.com/131 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not o

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Frequently asked about this episode

What does this episode say about email & sms?

Focus on building a strong sender reputation through consistent positive sending behavior and avoiding spam complaints. Maintain a clean, engaged email list by regularly removing unengaged subscribers and never purchasing lists.

What does this episode say about customer retention?

Implement proper email authentication protocols (SPF, DKIM, DMARC) to verify your sender identity and signal trustworthiness to ISPs.

What does this episode say about email & sms?

Optimize email content and subject lines for engagement to signal interest to ISPs; low engagement can lead to lower inbox placement.

What does this episode say about email & sms?

Consider a dedicated sending infrastructure if you send high volumes of email to maintain control over your sender reputation and improve deliverability.

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