This episode guides ecommerce operators on seamlessly transitioning potential customers from initial awareness to genuine interest in their products. It emphasizes creating valuable, non-salesy content and leveraging email marketing and social media to nurture leads, ultimately moving them closer to a purchase decision without being pushy.
So your customer has a problem to solve, but how do you let them know YOUR product is the one to solve it? This is where you start moving your customer from the awareness stage to the interest stage of the eCommerce sales funnel. In this episode we’re talking about how you can introduce YOUR product to your potential customer in a way that doesn’t feel sleezy or too salesy. The tactics we’re going to talk about today will also help you build your email list + YOU KNOW how much I love email. What You’ll Learn: How to move your customers from the awareness stage of the sales funnel to the interest stage How to grow your email list What type of content to create for customers in the interest stage of the ecommerce sales funnel. How to engage with your ideal customer on social media Podcast Episodes Mentioned Ep. 12: Sales Funnel Series: Awareness Ep. 07: Why You Can’t Pay Yourself - Includes Reporting Tool Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands. Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level! Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.