#129: This Coronavirus Round Table Offers Up to Date Wisdom from Amazon Super-Stars
Serious Sellers Podcast · with Tomer Rabinovich, Kevin King, Tim Jordan, Carlos Alvarez · March 30, 2020 · 54 min
Summary
This episode, recorded during the early days of the Coronavirus pandemic, offers a timely roundtable discussion with Amazon experts on navigating rapid changes in the eCommerce landscape. It provides crucial insights for Amazon sellers on adapting product strategies, managing inventory, optimizing PPC campaigns during market fluctuations, and leveraging Amazon's evolving logistics to sustain and grow their businesses amidst uncertainty.
Key takeaways
Actively monitor Amazon's product restrictions and inventory limitations, as they can change rapidly and impact your ability to fulfill orders. Be prepared to pivot your product offerings to categories that Amazon prioritizes, such as essential goods.
Re-evaluate your PPC campaigns if you lose the Buy Box; without it, your ads are unlikely to convert effectively. Consider adjusting bids or pausing campaigns until you regain control of the Buy Box.
While a full switch to Fulfillment by Merchant (FBM) might seem appealing, carefully assess the logistical challenges and potential impact on Prime eligibility. A hybrid approach or strategic FBM for specific products might be more viable.
Leverage Brand Analytics to identify emerging trends and 'do-it-yourself' product categories that are experiencing increased demand. This data can inform your product sourcing and marketing strategies.
Engage with Amazon selling communities for real-time information and support, but also learn to filter out negativity and focus on actionable advice.
What does this episode say about amazon & marketplaces?
Actively monitor Amazon's product restrictions and inventory limitations, as they can change rapidly and impact your ability to fulfill orders. Be prepared to pivot your product offerings to categories that Amazon prioritizes, such as essential goods.
What does this episode say about supply chain & operations?
Re-evaluate your PPC campaigns if you lose the Buy Box; without it, your ads are unlikely to convert effectively. Consider adjusting bids or pausing campaigns until you regain control of the Buy Box.
What does this episode say about paid acquisition?
While a full switch to Fulfillment by Merchant (FBM) might seem appealing, carefully assess the logistical challenges and potential impact on Prime eligibility. A hybrid approach or strategic FBM for specific products might be more viable.
What does this episode say about founder & leadership?
Leverage Brand Analytics to identify emerging trends and 'do-it-yourself' product categories that are experiencing increased demand. This data can inform your product sourcing and marketing strategies.
What does this episode say about amazon & marketplaces?
Engage with Amazon selling communities for real-time information and support, but also learn to filter out negativity and focus on actionable advice.
