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#127: Dr. Henry Cloud—How to Earn Trust And Rebuild It When It's Been Broken

The StoryBrand Podcast · with Dr. Henry Cloud · June 5, 2023 · 30 min

Summary

This episode delves into the critical role of trust in business relationships, offering ecommerce operators actionable strategies for both building and restoring trust. It highlights how clear communication and consistent delivery are foundational to fostering customer loyalty and emphasizes that trust, once broken, requires a deliberate and structured approach to rebuild.

Key takeaways

Themes

brand & contentcustomer retentionfounder & leadership

Topics covered

trust buildingcustomer communication strategiesbrand credibilityconflict resolutioncustomer loyalty programs

Episode description

Trust is like oxygen for your personal and professional relationships. Whether you're interacting with your spouse, a colleague, or a customer, establishing and maintaining trust is the only way for the relationship to last. But what exactly are the building blocks of trust? And is there any way to rebuild trust if it's been broken? In today's episode, Donald Miller talks with Dr. Henry Cloud, acclaimed leadership expert, psychologist, and best-selling author. Dr. Cloud shares insights from his latest book, "Trust: Knowing When to Give it, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken." Tune in now to learn 5 helpful criteria for trust and 4 specific things you can do to rebuild trust if it's been broken. Order "Trust: Knowing When to Give it, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken" at TrustByDrHenryCloud.com or wherever you buy books. Follow Dr. Henry Cloud on Instagram @DoctorHenryCloudOfficial -- IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com. ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast <span class="s1"

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Frequently asked about this episode

What does this episode say about brand & content?
Implement transparent communication in all customer interactions to proactively build trust and manage expectations.
What does this episode say about customer retention?
Ensure consistent product quality and service delivery to reinforce reliability and strengthen customer confidence.
What does this episode say about founder & leadership?
Develop a clear process for addressing customer complaints and resolving issues, focusing on empathy and demonstrable action to rebuild trust.
What does this episode say about brand & content?
Proactively communicate mistakes and outline corrective actions to regain customer faith after a breach of trust.
What does this episode say about brand & content?
Regularly solicit customer feedback and act upon it to show customers their opinions are valued and that your brand is continuously improving.

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