123. Replay: How to Drive Traffic to Your eCommerce Store

eCommerce Badassery · April 26, 2022 · 31 min

Summary

This episode provides a comprehensive overview of how to drive traffic to an eCommerce store, outlining seven key strategies. It emphasizes that a multi-channel approach is crucial for sustainable growth, rather than relying on a single "magic bullet." Listeners will learn how to calculate traffic needs to meet revenue goals and differentiate between acquiring new customers and encouraging repeat purchases, with actionable advice on prioritizing efforts.

Key takeaways

• Calculate your traffic needs based on revenue goals, conversion rates, and average order value to set clear targets for your marketing efforts.
• Implement a multi-channel traffic strategy, focusing on integrating organic and paid methods to create a cohesive customer experience.
• Master 1-2 traffic generation strategies thoroughly before attempting to tackle all of them simultaneously to ensure effective execution.
• Leverage email marketing through list building, automation, and engaging content as a powerful channel for driving repeat traffic and sales.
• Utilize both organic tactics like SEO and content marketing, alongside paid advertising channels, to reach new audiences and build long-term visibility.

Themes

Topics covered

Episode description

Need more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store. We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experience for your people across as many of these channels as you can manage. You don’t have to do them ALL at the same time, focus on doing one or two things REALLY well before you try and do all the things. What You’ll Learn How to calculate how much traffic you need to hit your revenue goals Organic + Paid ways to drive both new and repeat traffic to your eCommerce store The 7 main ways to drive traffic to your eCommerce store Episodes Mentioned 2 - How to Make Money with Email Marketing eCommerceBadassery.com/02 3 - 6 Must-Have Email Automations eCommerceBadassery.com/03 10 - Must-Have Email Automations for eCommerce eCommerceBadassery.com/10 12 - How To Get More Awareness & Visibility for Your eCommerce Store eCommerceBadassery.com/12 31 - Non-Salesy Email Ideas eCommerceBadassery.com/31 32 - Product-Focused Email Ideas eCommerceBadassery.com/32 41 - Setting & Accomplishing Goals Like an eCommerce Badass eCommerceBadassery.com/41 43 - List Building for eCommerce eCommerceBadassery.com/43 44 - How to Create an Email Marketing Calendar eCommerceBadassery.com/44 45 - Should You Have A Blog on Your eCommerce Website? eCommerceBadassery.com/45 50 - An Advanced Strategy to Track Your Email Marketing Campaigns eCommerceBadassery.com/50 Read the Full Transcript http://ecommercebadassery.com/123 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect

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Frequently asked about this episode

What does this episode say about paid acquisition?

Calculate your traffic needs based on revenue goals, conversion rates, and average order value to set clear targets for your marketing efforts.

What does this episode say about organic & seo?

Implement a multi-channel traffic strategy, focusing on integrating organic and paid methods to create a cohesive customer experience.

What does this episode say about email & sms?

Master 1-2 traffic generation strategies thoroughly before attempting to tackle all of them simultaneously to ensure effective execution.

What does this episode say about conversion & cro?

Leverage email marketing through list building, automation, and engaging content as a powerful channel for driving repeat traffic and sales.

What does this episode say about paid acquisition?

Utilize both organic tactics like SEO and content marketing, alongside paid advertising channels, to reach new audiences and build long-term visibility.

Listen

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