The Ecommerce Roadmap artwork

123. 10x your Audience in the Next 30 days

The Ecommerce Roadmap · August 9, 2022 · 25 min

Summary

The digital advertising landscape is changing with the sunset of third-party cookies. This episode unveils a crucial strategy for online store owners: building a large, engaged "warm" audience using social media ads. Learn how to leverage existing content and a small budget to systematically grow an audience that is significantly more likely to convert than a cold audience, ensuring resilience and higher ROI in the evolving ad environment.

Key takeaways

Themes

paid acquisitionbrand & contentdtc strategy

Topics covered

social media advertisingaudience buildingcookie-less advertisingretargeting strategieslow-budget ad campaignscontent repurposing for ads

Episode description

Ads Made Easy is different.A strategy to Supersize your Audience Building a big, warm audience is crucial for online store owners like us. In fact, it's more important now than ever before. As the online world becomes "cookie-less" we'll be less able to rely on traditional retargeting. It's already happening on Socials Media, and 2023 will bring big changes for Google Ads. But there's good news for us. We can use Social Media ads to build big warm audiences full of people that know our Brand and are interested in our products. It's an Audience building strategy that all of us can use. We teach this strategy inside of our Inner Circle. And I'm making it available to you in Ads Made Easy. Join me for a whole week of coaching. I'll show you how to set up ads that will supersize your audience. You'll leave knowing how to make ads that will grow your audience every single day. And you'll do it using a tiny budget. You can join us here, for only $15: https://classroom.thesocialsalesgirls.com/ads-made-easy-coaching-week Even if you've tried ads before and felt like you were wasting money, I promise you. It's not hard. In fact, it's simple, it's repeatable, and you can do it using the content you're already creating. Invest a few weeks into building your audience. It's the fastest, most affordable way to build a big warm audience. You'll see the benefits fast. When you retarget your audience with a call to action, they'll be: 2x more likely (than a cold audience) to click a link and visit your website 2x more likely

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Frequently asked about this episode

What does this episode say about paid acquisition?
Prioritize building a 'warm' audience through social media ads now, as traditional retargeting becomes less effective with the cookie-less future.
What does this episode say about brand & content?
Utilize existing content to fuel your social media ad campaigns, making audience growth affordable and less resource-intensive.
What does this episode say about dtc strategy?
Focus ad spend on audience building rather than immediate sales to create a highly engaged group 2x more likely to click and visit your site.
What does this episode say about paid acquisition?
Understand that a small budget can yield significant audience growth when applied to systematic social media ad strategies.
What does this episode say about paid acquisition?
Leverage retargeting to activate your warm audience with calls to action, leading to improved conversion rates and more efficient ad spend.

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