122. [BIZ BITE] What’s a Good Email Signup Rate?

eCommerce Badassery · April 21, 2022 · 1 min

Summary

This episode helps ecommerce operators optimize their email signup forms by revealing key metrics for evaluating performance. Learn how factors like the number of form fields and asking for phone numbers impact conversion rates, enabling you to make data-driven decisions to boost your email list growth.

Key takeaways

• The average conversion rate for email signup forms typically falls between 2-5%; anything below 2% signals a need for optimization.
• Minimize the number of fields in your signup form, as each additional field can decrease conversion rates; aim for only essential information like email address.
• Avoid asking for phone numbers in your initial email signup form unless absolutely critical for your business, as this significantly deters sign-ups.
• Regularly test different form variations (A/B testing) to identify which elements, such as field count or calls to action, yield the highest signup rates.
• Utilize tools like Klaviyo to track signup form performance and gain insights into user behavior for continuous improvement.

Themes

Topics covered

Episode description

Not sure if you should be getting more email signups? In today's episode, I share a few key metrics you should look at when deciding whether or not your forms are performing What You’ll Learn What the average conversion rate for signup forms is Whether or not more fields affect the signup rate If asking for phone numbers lowers your signup rate Links Mentioned https://www.klaviyo.com/blog/best-signup-form-data Read the Full Transcript http://ecommercebadassery.com/122 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about email & sms?

The average conversion rate for email signup forms typically falls between 2-5%; anything below 2% signals a need for optimization.

What does this episode say about conversion & cro?

Minimize the number of fields in your signup form, as each additional field can decrease conversion rates; aim for only essential information like email address.

What does this episode say about analytics & attribution?

Avoid asking for phone numbers in your initial email signup form unless absolutely critical for your business, as this significantly deters sign-ups.

What does this episode say about email & sms?

Regularly test different form variations (A/B testing) to identify which elements, such as field count or calls to action, yield the highest signup rates.

What does this episode say about email & sms?

Utilize tools like Klaviyo to track signup form performance and gain insights into user behavior for continuous improvement.

Listen

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