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121. How Nicoletta saved $60K and got control of her traffic

The Ecommerce Roadmap · with Nicoletta · July 26, 2022 · 28 min

Summary

Nicoletta, a bereavement jewelry business owner, saved $60K and doubled her sales from January to July after learning how to manage her own advertising. This episode reveals how she transitioned from dismal agency results to taking control of her traffic through an intensive coaching program, highlighting the power of in-house expertise over outsourced ad management. Ecommerce operators will learn critical lessons in reclaiming ad spend efficiency and driving significant sales growth.

Key takeaways

Themes

paid acquisitionfounder & leadershipdtc strategyfinance & fundraising

Topics covered

ad agency managementin-house advertisingfacebook advertising strategyecommerce coaching programsroi on ad spendsmall business growth

Episode description

Nicoletta spent $60K working with an Ad Agency last year. Nicoletta has a bereavement jewelry business in Australia. Last year she spent more than $60K with an ad agency in an effort to grow her business. Her results were dismal, and the ad agency blamed her poor results on her website. Around the same time, she saw an ad for Ads Made Easy Coaching week. She paid her $15, signed up, and committed to doing the work. And everything changed. In fact, she doubled her sales from January through July. In this episode, you'll hear what she learned in Ads Made Easy that changed everything.We'll talk about her results, and how long it took for her to see big changes.And if you'd like to see the amazing video we talk about in the episode, here's a link to Nicoleta's video on Facebook:https://www.facebook.com/keepsakesbynicoleta/posts/pfbid02cSyT6bsKdktyJdtjqKEqG5QErTqfwmDvBGsBqJ5NQE6ZvUvrV6Xa9RMb5pHaQko5l Get on the waitlist and we'll invite yo

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Frequently asked about this episode

What does this episode say about paid acquisition?
Agencies often blame website performance for poor ad results; e-commerce owners should scrutinize agency performance metrics and take ownership of their ad strategy to avoid wasted spend.
What does this episode say about founder & leadership?
Investing in targeted ad coaching can yield far greater ROI than expensive agency retainers, empowering business owners to implement effective, tailored strategies.
What does this episode say about dtc strategy?
Doubling down on specific, actionable learnings from coaching programs and dedicated implementation can transform ad performance and sales within months.
What does this episode say about finance & fundraising?
Leverage platforms like Facebook for direct engagement and advertising. Nicoletta's successful video demonstrates the power of creative content in driving traffic and conversions when coupled with effective ad management.
What does this episode say about paid acquisition?
Take control of your advertising to regain efficiency; Nicoletta saved $60k by managing her own ads, showcasing the financial benefits of in-house ad expertise.

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