Understanding the impact of iOS15 on email metrics is crucial for e-commerce operators to accurately assess campaign performance. This episode clarifies which email metrics are affected, provides new benchmarks for open rates, and identifies metrics that remain unchanged, helping businesses adapt their email marketing strategies for better results amidst evolving privacy features.
iOS15 was released almost a year ago but there's still a little confusion on how that affects your email metrics, so today we're clearing up that confusion and sharing what has changed with email reporting and the new benchmarks you'll want to aim for. What You’ll Learn How open rates are affected by iOS15 What the new open rate benchmark is What metrics are NOT affected by iOS15 Episodes Mentioned 65. iOS15 is Hiding Email Open Rates. What this Means for Your eCommerce Business. http://ecommercebadassery.com/65 75. 7 Ways to Improve Your Email Marketing & Increase Your eCommerce Revenue http://ecommercebadassery.com/75 Read the Full Transcript http://ecommercebadassery.com/120 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party