This episode guides ecommerce operators on proactive customer acquisition by creating valuable content that attracts new customers even before they realize their need for a product. It outlines a simple 4-step funnel to visualize the customer journey from discovery to repeat purchase, emphasizing how to bring new prospects into your brand's ecosystem for sustained growth.
Key takeaways
Implement a 4-step customer journey funnel (Awareness, Interest, Decision, Retention) to visualize and optimize customer acquisition and retention efforts.
Develop 'top-of-funnel' content (e.g., blog posts, social media, guides) that addresses broader interests or problems related to your products to attract potential customers who aren't actively searching for your specific solution yet.
Utilize platforms like email marketing (Klaviyo), social media groups (Facebook), and direct engagement (Instagram) to build a brand 'ecosystem' that nurtures leads and fosters repeat customers.
Leverage SEO principles to increase organic visibility, helping potential customers discover your store when searching for related topics, as discussed in Ep. 06.
Focus on creating content that positions your brand as a helpful resource to spark interest and encourage engagement after initial awareness.
Looking for new customers? In this episode, we’re talking about how to create content that will attract NEW customers to your business, before they even know they need a product like yours. Stop waiting for new customers to come to you and start learning how to attract them like a moth to a flame. What You’ll Learn: A simple 4 step funnel to visualize the journey of your customer from discovering you to becoming a repeat customer.
What type of content to create for potential customers
Tips for getting these news customers into your ecosystem Podcast Episodes Mentioned
Ep. 06: What is SEO & How to Do It
Ep. 10: Acquisition vs. Retention - Which is More Important? Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands. Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level! Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Implement a 4-step customer journey funnel (Awareness, Interest, Decision, Retention) to visualize and optimize customer acquisition and retention efforts.
What does this episode say about organic & seo?
Develop 'top-of-funnel' content (e.g., blog posts, social media, guides) that addresses broader interests or problems related to your products to attract potential customers who aren't actively searching for your specific solution yet.
What does this episode say about customer retention?
Utilize platforms like email marketing (Klaviyo), social media groups (Facebook), and direct engagement (Instagram) to build a brand 'ecosystem' that nurtures leads and fosters repeat customers.
What does this episode say about conversion & cro?
Leverage SEO principles to increase organic visibility, helping potential customers discover your store when searching for related topics, as discussed in Ep. 06.
What does this episode say about brand & content?
Focus on creating content that positions your brand as a helpful resource to spark interest and encourage engagement after initial awareness.
