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#1192: Everyone Says It's Too Late to Start on Amazon. They're Wrong.

Silent Sales Machine Radio · with null · August 24, 2026 · 15 min

Summary

This episode debunks the persistent myth that it's too late to start selling on Amazon. Host Jimmy Smith dissects common fears like rising fees and market saturation, revealing why these concerns are often misplaced. It offers practical insights and encouragement for aspiring Amazon sellers to overcome inertia and confidently launch their ventures with a low-risk approach.

Key takeaways

Themes

amazon & marketplacesfounder & leadershipdtc strategy

Topics covered

amazon fbaamazon seller strategyecommerce mythslow-risk amazon entryovercoming fear in businessamazon fees

Episode description

"It's too late to start on Amazon." You've heard it. You may have said it to yourself. It's the number one reason people research for six months and never send a single shipment. In this episode, we take that fear apart. We get to the truth about what has actually changed on Amazon, what hasn't, and why "too late" is almost always "too scared." In this episode: • Where the "too late" feeling really comes from, and why it shows up every single year • What actually changed on Amazon, and the part nobody mentions that still works in your favor • Why the fees-went-up, everyone's-already-doing-it story falls apart the moment you look closer • The small, low-risk way to start that takes the pressure off If you've been waiting for the perfect moment, this one's for you. Want access to our flagship Amazon software for $1 for 30 days? You can try 3P Mercury for a dollar right here: https://www.askjimmysmith.com/3pm Looking for 1 on 1 or group coaching? Head over to https://www.silentjim.com/coaching to speak with our team Show note LINKS: TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world! <a class="ProsemirrorEditor-link" href= "https://provenamazoncourse.c

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Challenge the 'too late' mentality by understanding that perceived market saturation and rising fees don't eliminate opportunities, but rather demand a nuanced approach to Amazon selling.
What does this episode say about founder & leadership?
Identify and leverage overlooked advantages or less-discussed aspects of the Amazon platform that still favor new sellers.
What does this episode say about dtc strategy?
Adopt a small, low-risk entry strategy to mitigate initial pressure and financial commitment, making the first step into Amazon selling more achievable.
What does this episode say about amazon & marketplaces?
Recognize that much of the 'too late' sentiment is psychological fear, not an accurate reflection of the current Amazon marketplace realities, and focus on actionable steps instead of paralysis.
What does this episode say about amazon & marketplaces?
Utilize available tools and coaching resources, like 3P Mercury or coaching services, to guide your Amazon selling journey and accelerate progress.

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