117. Replay: How to Spring Clean Your eCommerce Business

eCommerce Badassery · April 5, 2022 · 16 min

Summary

This episode offers 15 actionable steps for ecommerce operators to declutter and optimize their businesses as they exit Q1. It covers streamlining email marketing, enhancing business operations and customer experience, refreshing websites, and refining overall marketing strategy for renewed clarity and growth.

Key takeaways

• Conduct a thorough audit of your email marketing: segment audiences, refine messaging, and test subject lines to improve conversion rates.
• Streamline backend operations by reviewing inventory, fulfillment, and customer service protocols, looking for automation or delegation opportunities.
• Analyze and improve your customer journey by identifying pain points and implementing solutions for a seamless experience from browsing to post-purchase.
• Update your Shopify theme and optimize your website for improved aesthetics, functionality, site speed, and user experience (UI/UX).
• Evaluate your entire marketing mix to identify effective channels and refine your strategy to align with current business goals.

Themes

Topics covered

Episode description

Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed! Here’s what you’ll learn: Ways to optimize your email marketing, your business operations, your customer experience, your website, and your overall marketing strategy When to update your Shopify theme Plus a bonus tip on optimizing your mind Episodes Mentioned Episode 39 - 5 Things You Can Do to Step into Your Role as CEO eCommerceBadassery.com/39 Episode 44 - Creating an Email Marketing Calendar eCommerceBadassery.com/44 Episode 38 - Sales Tax for eCommerce eCommerceBadassery.com/36 Episode 37 - Mini-Episode: Privacy, GDPR, CCPA, Oh My! eCommerceBadassery.com/37 Read the Full Transcript eCommerceBadassery.com/117 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, re

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Frequently asked about this episode

What does this episode say about email & sms?

Conduct a thorough audit of your email marketing: segment audiences, refine messaging, and test subject lines to improve conversion rates.

What does this episode say about conversion & cro?

Streamline backend operations by reviewing inventory, fulfillment, and customer service protocols, looking for automation or delegation opportunities.

What does this episode say about supply chain & operations?

Analyze and improve your customer journey by identifying pain points and implementing solutions for a seamless experience from browsing to post-purchase.

What does this episode say about brand & content?

Update your Shopify theme and optimize your website for improved aesthetics, functionality, site speed, and user experience (UI/UX).

What does this episode say about email & sms?

Evaluate your entire marketing mix to identify effective channels and refine your strategy to align with current business goals.

Listen

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