This episode reveals the hidden truths behind Keepa charts on Amazon, showing sellers how to spot profitable ASINs often missed due to misinterpretations of data. Learn to look beyond superficial metrics and understand the nuances of out-of-stock listings, regional Buy Box variations, and unlogged sales to unlock new sourcing opportunities. The episode also decodes the INFORM Consumers Act, clarifying its impact on your selling strategy.
Key takeaways
Don't dismiss 'dead' listings on Keepa immediately; they may simply be chronically out of stock, indicating a consistent demand if inventory were available.
Recognize that the Buy Box price can vary significantly by region; consider utilizing VPNs or other tools to get a more accurate national or target-region price perspective.
Understand that Keepa might not log all sales, particularly those at extreme price points or during brief stock availability. Look for patterns in sales rank drops rather than specific price points to gauge true velocity.
Integrate external factors like supply chain issues or seasonal demand into your Keepa analysis to better interpret inventory fluctuations and sales histories.
Educate yourself on regulatory changes like the INFORM Consumers Act, as they can directly impact your selling operations and compliance requirements on Amazon.
Three coaching calls in one week. Three different sellers. Same problem - they were all passing on ASINs because of what Keepa wasn't showing them. In this episode, Brian and Robin Joy unpack the blind spots hiding in plain sight on every Keepa chart: the "dead" listing that's actually just chronically out of stock, the buy box price that changes depending on which region you're standing in, and the sales that happen at prices Keepa never even logs. The old signals, rank drops, offer counts, the national buy box, trained an entire generation of resellers to read the chart one way. Amazon changed the building. Keepa is still one window. This episode is about learning to walk around to the other side. Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "What is the inform act and how scary is it? (HINT: It's not scary)" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team! Watch this video on our YouTube channel here: https://youtu.be/sdkDTsCD5IA Show note LINKS: 3pmercury.com/friends - The best pricing on 3pMercury software! ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life! SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Pr
What does this episode say about amazon & marketplaces?
Don't dismiss 'dead' listings on Keepa immediately; they may simply be chronically out of stock, indicating a consistent demand if inventory were available.
What does this episode say about supply chain & operations?
Recognize that the Buy Box price can vary significantly by region; consider utilizing VPNs or other tools to get a more accurate national or target-region price perspective.
What does this episode say about analytics & attribution?
Understand that Keepa might not log all sales, particularly those at extreme price points or during brief stock availability. Look for patterns in sales rank drops rather than specific price points to gauge true velocity.
What does this episode say about amazon & marketplaces?
Integrate external factors like supply chain issues or seasonal demand into your Keepa analysis to better interpret inventory fluctuations and sales histories.
What does this episode say about amazon & marketplaces?
Educate yourself on regulatory changes like the INFORM Consumers Act, as they can directly impact your selling operations and compliance requirements on Amazon.
