115. What I Would Do if I Were the CEO of an eCommerce Business

eCommerce Badassery · with null · March 29, 2022 · 17 min

Summary

This episode outlines a step-by-step roadmap for launching and scaling a new product-based eCommerce business. It covers brand building, website development, customer experience design, and a strategic marketing timeline for successful product launches and sustained growth, all from the perspective of an experienced eCommerce CEO. This is a crucial listen for anyone looking to start or refine their online store strategy.

Key takeaways

• Prioritize building a memorable brand identity and customer experience from day one, as these are critical for long-term loyalty beyond the product itself.
• Implement a phased marketing and launch timeline, ensuring pre-launch buzz, effective launch campaigns, and post-launch customer engagement strategies.
• Leverage essential e-commerce tools like Shopify for your website, Klaviyo for email/SMS marketing, and Gorgias for customer service to create a robust operational foundation.
• Focus on customer retention tactics post-launch, including strategies to encourage repeat purchases and word-of-mouth referrals to maximize customer lifetime value.
• Strategically plan your product packaging and utilize zero-party data collection methods (like quizzes) to better understand customer preferences and enhance personalized marketing efforts.

Themes

Topics covered

Episode description

The thought of starting a business from scratch is overwhelming to say the least but hanging out with so many eCommerce entrepreneurs has got me thinking about starting another product-based business lately. And even though I’m not exactly sure what product it would be, I know exactly what I would do. Join me this week as I break down the steps I would take to set up a new brand, build a website and create a memorable customer experience. I also dive into my marketing strategy and timeline for launching a new eCommerce brand. What You’ll Learn A step-by-step launch timeline for a new eCommerce business Key steps to take before launching a new brand or product How to keep customers engaged and coming back after you’ve launched your product Episodes Mentioned Facebook Groups for eCommerce Businesses http://ecommercebadassery.com/29 How To Create Strategic Product Packaging That Sells Your Product + Encourages Word Of Mouth Advertising With Whitney Zimmermann https://ecommercebadassery.com/113 The Power Of Quizzes + Zero Party Data With Gen Furukawa https://ecommercebadassery.com/quizzes-for-ecommerce/ How to Build Your Email List with Instagram DM Automation with Mike Yan of ManyChat https://ecommercebadassery.com/109 Links Mentioned Shopify https://www.shopify.com/ Klaviyo https://ecommercebadassery.com/klaviyo Selly http://selly.io/ Stamped http://ecommercebadassery.com/stamped Gorgias http://ecommercebadassery.com/gorgias Read the Full Transcript http://ecommercebadassery.com/115 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up

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Frequently asked about this episode

What does this episode say about shopify & ecommerce platforms?

Prioritize building a memorable brand identity and customer experience from day one, as these are critical for long-term loyalty beyond the product itself.

What does this episode say about dtc strategy?

Implement a phased marketing and launch timeline, ensuring pre-launch buzz, effective launch campaigns, and post-launch customer engagement strategies.

What does this episode say about brand & content?

Leverage essential e-commerce tools like Shopify for your website, Klaviyo for email/SMS marketing, and Gorgias for customer service to create a robust operational foundation.

What does this episode say about customer retention?

Focus on customer retention tactics post-launch, including strategies to encourage repeat purchases and word-of-mouth referrals to maximize customer lifetime value.

What does this episode say about shopify & ecommerce platforms?

Strategically plan your product packaging and utilize zero-party data collection methods (like quizzes) to better understand customer preferences and enhance personalized marketing efforts.

Listen

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