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#1129: Now there are THREE types of sellers on Amazon - previously there were only two

Silent Sales Machine Radio · February 19, 2026 · 23 min

Summary

The Amazon selling landscape has evolved, introducing a 'third type' of seller beyond traditional brand builders and resellers. This new reseller archetype prioritizes lower risk, higher margins, and leverages automation to build a diversified, scalable business that sidesteps common FBA pitfalls.

Key takeaways

Themes

amazon selling strategiesautomation in e-commercee-commerce business modelsrisk management

Topics covered

asin diversificationevolution of amazon seller typesgating issues avoidancehigher margin opportunities on amazonlower risk amazon sellingnew reseller archetypescalable amazon businesssoftware for amazon fba

Episode description

On Amazon, if you're a seller, you're either a reseller or you're selling your own brand. That's it, right?   Not so fast - there's an entirely new kind of reseller emerging and there's an important distinction to be made.   This NEW kind of reseller wants: -lower risk decisions -zero chance of going to deep on a bad ASIN -higher margin opportunities -software that does most of the heavy lifting -an end to the constant dread of ASINs that die off -no fear of gating issues -true diversification of their catalog -a business that can be scaled and ran by a tiny team without outside help   Reselling on Amazon is getting better because of TOOLS and STRATEGIES- and while the OLD way of "hunting for winners constantly" is still beautiful and serves many sellers quite well, the NEW way (aka 3PMercury) is so user friendly and low risk in comparison!   Check out our sponsor: SilentJim.com/2d - Try 2D Workflow for free and see how much you could save every time you send in an FBA shipment to Amazon!   Watch this episode on our YouTube channel here: https://youtu.be/854QYt8sfzU   Show note LINKS   3PMercury.com - Our best price https://3pmercury.com/friends and the free extension https://3pmercury.com/extension   SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.   <a class="Prosemirro

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Frequently asked about this episode

What does this episode say about amazon selling strategies?
Embrace automation and specialized tools to mitigate risks like ASIN death and gating issues, moving beyond constant manual product hunting.
What does this episode say about automation in e-commerce?
Focus on diversifying your product catalog to build a resilient Amazon business less reliant on the performance of a few ASINs.
What does this episode say about e-commerce business models?
Seek out software solutions that streamline operations and reduce manual labor, enabling a small team to scale efficiently.
What does this episode say about risk management?
Prioritize strategies that offer higher margin opportunities and lower risk decisions, allowing for more predictable profitability on Amazon.

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