To troubleshoot a low e-commerce conversion rate, segment your customer journey into four key steps. Analyze specific metrics at each stage to pinpoint problems and implement targeted fixes, rather than making broad, ineffective changes. This methodical approach will help you identify where customers are dropping off and how to optimize their path to purchase.
Ahh… website conversion… feels like the holy grail of eCommerce doesn’t it. You spend all this time making your pretty website, uploading your products, driving traffic… and then, after all, that time, energy, money, blood sweat, and tears… you only get a few sales. So what gives? Well, the easiest way to figure out what you need to focus on is to break down the shopping journey on your website. Anytime you’re trying to troubleshoot results, you’ll want to break it down to the smallest possible denominator. Because different metrics are influenced by different variables, there are going to be different reasons or insights you’ll pull from those results and then take different actions to fix them. Links Mentioned Google Analytics Crash Course http://ecommercebadassery.com/data Episodes Mentioned 19: eCommerce Benchmarks to Guague Your Success http://ecommercebadassery.com/19 12: How to Get More Awareness & Visibility for Your eCommerce Store http://ecommercebadassery.com/12 13: How to Get Customers Closer to Making a Purchase & Grow Your Email List http://ecommercebadassery.com/13 14: How to Convince Customers to Buy From You Instead of Your Competition http://ecommercebadassery.com/14 15: How to Get Repeat Purchases From Your Customers http://ecommercebadassery.com/15 71: The Anatomy of a Product Page with Reese Spykerman http://ecommercebadassery.com/71 What You'll Learn The 4 steps you need to analyze in the onsite customer journey What data to look at to determine where the problems are and where to find it Tips & tricks for what to fix at each step for better results Read the Full Transcript http://eCommerceBadassery.com/112 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http: