Retail Gets Real · with Jennifer Braunschweiger · March 18, 2019 · 22 min
Summary
MM.LaFleur empowers women in the workplace by simplifying professional dressing through personalized styling, thoughtful product design, and community building. This episode reveals how their brand marketing strategy focuses on enabling women to prioritize career success by eliminating wardrobe concerns. It delves into their unique approach to customer experience and brand loyalty in the direct-to-consumer space.
Key takeaways
Implement personalized styling services to remove friction for customers and align products with individual needs and career aspirations.
Design products with versatility, quality, and functionality as core tenets to meet the demands of a busy professional lifestyle.
Cultivate a strong brand community to foster belonging, support, and shared experiences among customers, reinforcing brand mission.
Develop a brand narrative and content strategy that highlights empowerment and convenience, allowing customers to focus on their core priorities.
Utilize brand marketing to showcase how your products indirectly contribute to customer success by solving practical problems and building confidence.
MM.LaFleur empowers customers to focus on the things that really matter — like preparing for that client meeting or business trip — through styling, thoughtfully designed products and community. Vice President of Brand Marketing Jennifer Braunschweiger joins this episode to share how her team supports women and brings the brand to life. Learn more at retailgetsreal.com.
