This episode reveals the untapped potential of the plus-size luxury fashion market. Learn how 11 Honore carved a niche by providing a premium e-commerce experience for underserved customers, demonstrating the significant returns of inclusive market strategies. Discover critical insights into customer acquisition and brand development within specialized e-commerce sectors.
Key takeaways
The plus-size luxury market (sizes 10-22) represents a significant, underserved e-commerce opportunity with high customer demand for designer fashion.
Customer acquisition for a niche market like plus-size luxury requires a deep understanding of customer needs and a commitment to addressing historical industry 'sizeism'.
Online multi-brand retailers can empower designer brands to enter new markets by facilitating production and offering a dedicated, luxury platform for underserved demographics.
Overcoming "sizeism" in fashion involves more than just offering larger sizes; it demands a luxury e-commerce experience that mirrors mainstream fashion for all customers.
Strategic partnerships and a focus on community building are crucial for scaling a niche retail business and challenging established industry norms.
11 Honoré founder and CEO Patrick Herning’s biggest priority for the next year: customer acquisition. 11 Honoré is an online multibrand retailer for plus-size designer fashion, which Herning and his business partner Kathryn Retzer founded in 2017 to deliver a luxury e-commerce experience to women sizes 10 to 22. Herning joined the Glossy Podcast to discuss appealing to this customer, giving brands a helping hand and what really holds the industry back from selling plus-size fashion.
The plus-size luxury market (sizes 10-22) represents a significant, underserved e-commerce opportunity with high customer demand for designer fashion.
What does this episode say about brand & content?
Customer acquisition for a niche market like plus-size luxury requires a deep understanding of customer needs and a commitment to addressing historical industry 'sizeism'.
What does this episode say about retail & omnichannel?
Online multi-brand retailers can empower designer brands to enter new markets by facilitating production and offering a dedicated, luxury platform for underserved demographics.
What does this episode say about customer retention?
Overcoming "sizeism" in fashion involves more than just offering larger sizes; it demands a luxury e-commerce experience that mirrors mainstream fashion for all customers.
What does this episode say about dtc strategy?
Strategic partnerships and a focus on community building are crucial for scaling a niche retail business and challenging established industry norms.
