This episode debunks the myth that automated chat marketing is spammy, demonstrating how eCommerce businesses can leverage Instagram DM automation for powerful lead generation and an enhanced customer experience. Learn how to strategically use platforms like Instagram DMs to convert engagements into email list subscribers and integrate chat into an effective omnichannel marketing strategy. This is a must-listen for operators looking to modernize their customer communication and acquisition tactics.
Like most people, I had some preconceived notions about automated chat marketing. But the reality is 3 billion people use messaging apps a month to communicate with friends and family--so why can’t eCommerce businesses use the same platforms to communicate with their customers? My guest today is Mike Yan, CEO, and co-founder of ManyChat, an automated chat marketing platform. He’s helping us debunk the myth that automated messages are icky, and instead, shows us how they can be used as part of an omnichannel marketing strategy to help generate leads and create a great customer experience. What You’ll Learn What eCommerce businesses need to know if they’re going to use chat marketing for customer communications Why automated chat marketing is very different from spam bots How to utilize automated chat to convert people into customers and build your lists Links Mentioned Get 30 Days of PRO free with my partner link 👇 https://ecommercebadassery.com/manychat The IG Summit hosted by Many Chat! https://igsummit.com/ Take the FREE Many Chat Course https://manychat.com/resources/video-course Connect with Mike Yan LinkedIn: https://www.linkedin.com/in/mikedyang/ Instagram: https://www.instagram.com/themikeyan/ Read the Full Transcript http://eCommerceBadassery.com/109 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…