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#109: Cameron Herold—How to Hire a Great "Second in Command"

The StoryBrand Podcast · with Cameron Herold · January 30, 2023 · 21 min

Summary

This episode focuses on the critical importance of hiring a strong

Key takeaways

Themes

founder & leadership

Topics covered

hiring strategyexecutive recruitmentdelegationleadership developmentorganizational structure

Episode description

One of the hardest parts of building a business is hiring the right people. This becomes even more challenging when you're looking to hire a second in command. You need someone you can trust on a deep level and someone who has the right skills set for the job. If you make the wrong hire in this area, it can be catastrophic for your business and ruin years of hard work. In today's episode, guest host Dr. J.J. Peterson, Director of StoryBrand and host of the Marketing Made Simple Podcast, talks with Cameron Herold about how to hire the right person for this important leadership role. Cameron is the author of the book "Second in Command: Unleash the Power of Your COO" and shares practical tips on hiring a second in command and points out that it doesn't always mean hiring a COO. Listen in now to learn how you can hire a second in command with confidence and clarity to help scale your business! Go to InvestInYourLeaders.com and use promo code "BMS10" to receive 10% off Cameron's Invest In Your Leaders course. -- PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com FIND AND FOLLOW US ON INSTAGRAM: <a href= "https://www.instagram.com/BusinessMadeSimp

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Frequently asked about this episode

What does this episode say about founder & leadership?
Define the exact problems you need solved and the outcomes you expect before writing a job description for a second-in-command role.
What does this episode say about founder & leadership?
Evaluate candidates based on their track record of solving similar problems and achieving desired results, rather than just their experience or skills.
What does this episode say about founder & leadership?
Recognize that a true second-in-command is an implementer who can translate your vision into actionable steps and execute them effectively.
What does this episode say about founder & leadership?
Utilize a structured interview process that probes for specific examples of problem-solving and leadership, ensuring cultural fit and alignment with your strategic goals.
What does this episode say about founder & leadership?
Understand that empowering your second-in-command means clearly delegating ownership of problems and trusting them to deliver solutions, freeing you to focus on high-level strategy.

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