Silent Sales Machine Radio artwork

#1076: What is Amazon corporate doing for resellers lately? A conversation with Yoda Yee

Silent Sales Machine Radio · with Yoda Yee · October 9, 2025 · 51 min

Summary

This episode offers an optimistic look into the future of reselling on Amazon, directly addressing common seller pain points. Yoda Yee, CEO of ThreeColts, discusses Amazon's increased attention to reseller issues and upcoming policy changes designed to benefit sellers, customers, and the platform. It provides crucial insights into navigating product authenticity, pricing, and brand restrictions, helping Amazon entrepreneurs strategically grow their businesses.

Key takeaways

Themes

amazon & marketplacessupply chain & operationsfounder & leadershipai & automation

Topics covered

amazon reseller outlookamazon corporate policy changesgating and ungating issuesmaximum pricing transparencycounterfeit vs. gray market productsselling used books on amazon

Episode description

What does Amazon corporate think of resellers and what are they doing to address the most common pain points sellers face? I recently recorded a webinar with Yoda Yee, the founder and CEO of ThreeColts to dive into the topic of how Amazon resellers are being treated by Amazon. Overall, we both have a very positive outlook on several fundamental topics such as: >The bright future of reselling on Amazon >The increased attention Amazon is paying to reseller issues that serve the best interest of customers, Amazon itself as well as sellers >The latest news on what changes Amazon has planned in our favor and what's already been done Topics covered >What are the biggest challenges Amazon sellers are facing and what is Amazon corporate doing about it! >Gating / ungating issues >Maximum pricing transparency is coming from Amazon >Counterfeit without a test buy - what's up with that? >Gray market vs. counterfeit >what about used books? >Much more   Watch this episode on our YouTube channel here: https://youtu.be/Be57F17mhZ8   Show note LINKS: SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   <a class="ProsemirrorEditor-link" href= "https://provenamazonc

Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Amazon is actively working to address reseller pain points and create a more favorable selling environment, indicating a positive future for those reselling on the platform.
What does this episode say about supply chain & operations?
Upcoming Amazon policy changes aim for maximum pricing transparency, which will significantly impact how resellers strategize their pricing models.
What does this episode say about founder & leadership?
Amazon is improving its handling of counterfeit claims, including scenarios without a 'test buy,' by clarifying the distinctions between gray market and counterfeit goods.
What does this episode say about ai & automation?
Sellers need to understand the nuances of brand gating and ungating as Amazon refines its processes to protect brands while facilitating legitimate reselling.
What does this episode say about amazon & marketplaces?
The discussion emphasizes a "win-win-win" scenario Amazon is striving for, benefiting customers, the platform, and sellers, highlighting the importance of aligning with Amazon's evolving ecosystem.

Listen