#107 The art and science of personalization at Zulily
Retail Gets Real · with Bindu Thota · February 25, 2019 · 21 min
Summary
Zulily, a high-volume ecommerce retailer, creates unique, personalized storefronts for millions of customers daily, launching over 9,000 products and 100 sales per day. This episode reveals how they blend technology, data analytics, and visual storytelling to transform shopping into an entertainment experience. Ecommerce operators will learn how to leverage personalization at scale, manage vast product catalogs, and use data to predict customer preferences and drive engagement.
Key takeaways
Implement robust data analytics to understand individual customer needs and predict purchasing patterns for personalized recommendations.
Utilize visual storytelling (images, videos, social media) to enhance product discovery and create an engaging, entertaining shopping experience.
Develop a technological infrastructure that supports dynamic content personalization and can scale to create unique storefronts for a large customer base.
Strategically blend technology with human expertise to manage frequently changing product catalogs and high-frequency sales while maintaining hyper-personalization.
Focus on transforming the transactional shopping process into an engaging experience to foster discovery and build emotional connections with customers.
Zulily launches over 9,000 new products and 100 sales every single day — and curates a unique storefront for each of its millions of customers. Through personalization and stories told through images, videos and social media, Zulily turns the shopping experience into an entertainment experience. Vice President of Technology Bindu Thota talks about the technology and the people that make it all happen. Learn more at retailgetsreal.com.
What does this episode say about retail & omnichannel?
Implement robust data analytics to understand individual customer needs and predict purchasing patterns for personalized recommendations.
What does this episode say about brand & content?
Utilize visual storytelling (images, videos, social media) to enhance product discovery and create an engaging, entertaining shopping experience.
What does this episode say about ai & automation?
Develop a technological infrastructure that supports dynamic content personalization and can scale to create unique storefronts for a large customer base.
What does this episode say about customer retention?
Strategically blend technology with human expertise to manage frequently changing product catalogs and high-frequency sales while maintaining hyper-personalization.
What does this episode say about retail & omnichannel?
Focus on transforming the transactional shopping process into an engaging experience to foster discovery and build emotional connections with customers.
