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106. [BIZ BITE] How Many Emails Should I Send During a Promotion or Sale in My eCommerce Business?

eCommerce Badassery · February 24, 2022 · 6 min

Summary

This episode tackles the critical question of email frequency during ecommerce promotions, asserting that standard sending schedules are insufficient. It provides a strategic framework for increasing email sends during sales to maximize visibility and conversions, offering a sample email schedule and tips to engage subscribers without annoyance. Ecommerce operators will learn how to leverage email marketing to significantly boost promotional performance.

Key takeaways

Themes

email & smsconversion & cro

Topics covered

promotional email strategyemail send frequency during salesecommerce sales promotionemail content for promotionssubscriber engagement during salesurgency marketing in email

Episode description

Sending 1-3 emails on any given week in your eCommerce business is a great place to start to be consistent with your subscribers and generate repeat sales. But what about when you're running a sale? Is sticking to your regular sending schedule enough? The short answer is no. Anytime you have something special going on in your business like a sale or promotion you're going to want to increase the number of emails you send to your audience to make sure you get as many eyes on that promotion as possible. Tune into this week's BIZ BITE episode to hear a sample email sending schedule for your next big promotion + some tips and tricks to make the most out of this strategy. What You’ll Learn How to increase your sends during your promo period When to send the email + what content to include Tips to ensure you don't annoy your subscribers Episodes Mentioned 104. How Many Emails Should I Send Per Week in My eCommerce Business? http://ecommercebadassery.com/104 Read the Full Transcript http://eCommerceBadassery.com/106 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, revi

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Frequently asked about this episode

What does this episode say about email & sms?
Increase email send frequency beyond your typical 1-3 emails per week during major sales or promotions to ensure maximum visibility for your offers.
What does this episode say about conversion & cro?
Develop a strategic email sending schedule for promotions, including pre-sale anticipation, launch announcements, reminders, and urgency-driven messages to guide customers through the buying journey.
What does this episode say about email & sms?
Craft compelling content for each promotional email, focusing on specific offers, calls-to-action, and value propositions that resonate with your target audience.
What does this episode say about email & sms?
Balance increased email volume with subscriber experience by offering valuable content and using segmentation to avoid overwhelming your audience, maintaining a positive brand relationship.
What does this episode say about email & sms?
Utilize urgency and scarcity tactics within your promotional emails to encourage immediate action and drive higher conversion rates during sale periods.

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