105. Public Relations for Product-Based Businesses with Nora Wolf

eCommerce Badassery · with Nora Wolf · February 22, 2022 · 50 min

Summary

This episode, featuring PR veteran Nora Wolf, is a masterclass for product-based businesses looking to secure free media coverage. Learn how to craft compelling pitches, understand what journalists truly seek, and leverage storytelling to get your products featured in magazines and coveted holiday gift guides, all without a retainer. This is essential listening for any ecommerce operator aiming for cost-effective brand visibility and increased sales.

Key takeaways

• To be 'pitch-ready,' businesses must clearly define their unique selling proposition and have high-quality product assets (photography, descriptions).
• When pitching to media, frame your product as a solution or a compelling story relevant to their audience, rather than just listing features. Empathy for the writer's needs significantly increases your chances of coverage.
• Storytelling is crucial; identify the human interest or unique journey behind your product or brand that would resonate with readers and offer a fresh perspective to journalists.
• Strategically target holiday gift guides by understanding their submission timelines and tailoring your pitch to align with specific gift categories and themes.
• Develop relationships with media contacts by providing valuable, concise information and following up professionally, establishing yourself as a reliable source for future stories.

Themes

Topics covered

Episode description

Wondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides. In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care about. Plus, join us for 2 FREE Workshops teaching you how to do this for your business. Head to https://eCommerceBadassery.com/pr for more details. What You’ll Learn What you need to be pitch-ready for public relations How to be empathetic in your pitch to the press to increase your chances of getting coverage What storytelling actually means and how to use it to get press coverage for your products and brand Free PR Workshops http://ecommercebadassery.com/pr March 9th, 2022 - PR 101: How to Do Your Own PR In House April 6th, 2022 - Increase Visibility with Holiday Gift Guide Placement Links Mentioned Free 5-Day Pitch Course http://ecommercebadassery.com/pitch Connect with Nora Wolf-Craft: PR Without the Retainer https://wolf-craft.com/ Instagram https://www.instagram.com/go.wolf.craft/ Read the Full Transcript http://eCommerceBadassery.com/105 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marke

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Frequently asked about this episode

What does this episode say about brand & content?

To be 'pitch-ready,' businesses must clearly define their unique selling proposition and have high-quality product assets (photography, descriptions).

What does this episode say about dtc strategy?

When pitching to media, frame your product as a solution or a compelling story relevant to their audience, rather than just listing features. Empathy for the writer's needs significantly increases your chances of coverage.

What does this episode say about organic & seo?

Storytelling is crucial; identify the human interest or unique journey behind your product or brand that would resonate with readers and offer a fresh perspective to journalists.

What does this episode say about brand & content?

Strategically target holiday gift guides by understanding their submission timelines and tailoring your pitch to align with specific gift categories and themes.

What does this episode say about brand & content?

Develop relationships with media contacts by providing valuable, concise information and following up professionally, establishing yourself as a reliable source for future stories.

Listen

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