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#1038: Why sales rank feels off and what's actually going on

Silent Sales Machine Radio · with Grant Douglas · July 23, 2025 · 45 min

Summary

This episode explains why traditional Amazon sales rank metrics feel unreliable due to the A10 algorithm shift. It provides actionable strategies for Amazon sellers to adapt their sourcing and product research, focusing on sales velocity through new metrics like 'Sold in Last 30 Days' and an updated '3-Step Check.' Essential for any Amazon seller struggling with current sales trends or data analysis.

Key takeaways

Themes

amazon & marketplacessupply chain & operationsanalytics & attribution

Topics covered

amazon a10 algorithmsales rank analysiskeepa chartssales velocityproduct sourcing strategiesip complaints amazon

Episode description

Sales rank drops have been a core part of reseller training for years. But what happens when the charts go flat and the old signals aren't working as well?   In this episode, Brian Olson sits down with fellow coach Grant Douglas to break down the recent shift to Amazon's A10 algorithm, what it means for Keepa users, and how to rethink sales velocity without overcomplicating your sourcing process. They unpack an updated 3-Step Check, discuss new tools like the "Sold in Last 30 Days" stat, and highlight real-world strategies that resellers can use to test smarter, even in a changing landscape.   If you've felt uncertain about what's moving and what's not, or you've noticed your Keepa charts getting quieter, this one's for you.   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Is it true that IP complaints are really no big deal?"   Watch today's episode on our YouTube channel here: https://youtu.be/plKh3PUD2JI   Show note LINKS:    SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 81,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   <a class="ProsemirrorEditor-link" href= "h

Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Understand that Amazon's A10 algorithm has altered sales rank visibility, making traditional Keepa charts less dynamic; adjust your reliance on these older signals.
What does this episode say about supply chain & operations?
Implement the updated '3-Step Check' and leverage the 'Sold in Last 30 Days' statistic to more accurately assess product sales velocity and inform sourcing decisions.
What does this episode say about analytics & attribution?
Rethink your product testing strategies to be smarter and more effective in a changing Amazon landscape where traditional indicators are less definitive.
What does this episode say about amazon & marketplaces?
Recognize the serious implications of IP complaints on Amazon accounts and businesses, as touched upon by Jeff Schick, and develop strategies to mitigate this risk.
What does this episode say about amazon & marketplaces?
Focus on understanding the true sales velocity of a product through newer metrics rather than relying solely on historical sales rank trends.

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