103: Shoppable Quizzes: A Game Changing Technology To Drive Engagement And Personalized Brand Experiences
eCommerce Fastlane · with Matt Schlicht and Ben Parr · August 24, 2020 · 39 min
Summary
This episode reveals how shoppable quizzes act as a powerful tool for Shopify brands to deeply understand customer needs and preferences. By offering personalized product recommendations and guidance, businesses can significantly boost engagement, increase AOV by up to 75%, and cultivate stronger, more loyal customer relationships.
Key takeaways
Implement shoppable quizzes on your Shopify store to create a consultative buying experience and build customer trust through guided product discovery.
Leverage shoppable quizzes to collect richer customer data, moving beyond basic buyer personas to detailed buyer profiles that inform highly personalized marketing (email, SMS, ads).
Utilize quiz data to segment customers, as demonstrated by the 75% higher AOV seen in customers who engage with quizzes.
Explore platforms like Octane AI that integrate shoppable quiz functionality with existing marketing channels like Facebook Messenger and SMS for a cohesive customer journey.
Design quizzes to not only recommend products but also to gather valuable insights into customer pain points and preferences, enabling more effective future marketing and product development.
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Matt Schlicht and Ben Parr from Octane AI. Over the past 4 years, they have built the wildly popular Facebook Messenger and SMS App used by 1000’s of Shopify brands.Today's episode we learn about a game-changing new technology that has been built into the platform to drive engagement and personalized brand experiences through shoppable quizzes.The Octane AI Shoppable Quiz enables Shopify brands to get to know the needs, preferences, and concerns of each customer and then uses this information to build a relationship where the right products and information can be shown at the right times.What You Will Learn TodayWhy a consultative experience on your Shopify store builds trust through guided questions and product recommendations.The difference between Buyer Personas and Buyer ProfilesBuilding detailed buyer profiles will assist in personalizing your brand's emails, SMS, Messenger, and ads.Learn how to collect more emails and discovered segments of customers with a 75% higher AOV than the average customer.Links And Resources Mentioned In This EpisodeOctane AIOctane AI Facebook Messenger PlaybookSkinny Mixes Shoppable QuizThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer L
What does this episode say about shopify & ecommerce platforms?
Implement shoppable quizzes on your Shopify store to create a consultative buying experience and build customer trust through guided product discovery.
What does this episode say about dtc strategy?
Leverage shoppable quizzes to collect richer customer data, moving beyond basic buyer personas to detailed buyer profiles that inform highly personalized marketing (email, SMS, ads).
What does this episode say about conversion & cro?
Utilize quiz data to segment customers, as demonstrated by the 75% higher AOV seen in customers who engage with quizzes.
What does this episode say about customer retention?
Explore platforms like Octane AI that integrate shoppable quiz functionality with existing marketing channels like Facebook Messenger and SMS for a cohesive customer journey.
What does this episode say about shopify & ecommerce platforms?
Design quizzes to not only recommend products but also to gather valuable insights into customer pain points and preferences, enabling more effective future marketing and product development.
