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#102: Dr. Lee Norton—Why You Need to Pay Attention to Mental Health at Work

The StoryBrand Podcast · with Dr. Lee Norton · June 25, 2018 · 49 min

Summary

This episode, despite its title, is primarily a promotional piece for StoryBrand services. It emphasizes the struggles businesses face with unclear messaging and presents the StoryBrand framework as a solution to attract customers, increase engagement, and drive sales. It highlights various offerings, from workshops to direct consultations, all aimed at helping businesses clarify their brand message for better market penetration and revenue growth.

Key takeaways

Themes

brand & contentfounder & leadership

Topics covered

storybrand frameworkclarifying brand messagesoundbite strategymarketing message optimizationsales funnel optimizationcustomer engagement

Episode description

If you read the headlines, you know our mental health is precious. But you also know it's in jeopardy. As business leaders, what can we do? Plenty. Today on the podcast, we welcome Dr. Lee Norton, a clinical social worker and trauma expert. She helps us understand the role mental health plays at work. What is trauma and how does it show up in our employees? What do you do if you work for someone who lacks empathy? How can you protect your own mental health and look out for the people around you, too? It's a timely conversation with loads of insight for business leaders who want to create a safe and nurturing work environment. http://buildingastorybrand.com/102

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Frequently asked about this episode

What does this episode say about brand & content?
Unclear messaging leads to wasted marketing spend and stalled growth; clarifying your message is critical for business success.
What does this episode say about founder & leadership?
The StoryBrand Soundbite Strategy offers a framework to create five powerful soundbites that lower cognitive load and make buying easy for customers.
What does this episode say about brand & content?
StoryBrand provides various solutions, including workshops, direct messaging interventions, and certified guides, to help businesses implement their messaging framework.
What does this episode say about brand & content?
Successful application of the StoryBrand framework can lead to significant increases in revenue, website leads, and conversion rates, as evidenced by testimonials.
What does this episode say about brand & content?
Businesses struggling to explain their product or convert leads effectively should consider investing in messaging clarity to attract attention and grow sales.

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